5 Tips for Telling Better Stories

TalkingstickWilliam Lee, left, and Rick Patrick, right, of the performance group, “Talkingstick” (Photo: Helena Kibicka)

This post is part of my ongoing effort to glean useful career skills from attending more arts and cultural events.

William Lee and Rick Patrick are the co-creators of “Talkingstick,” a performance series that is part of the increasingly popular storytelling movement where people stand up before a live audience and tell stories. I know Master Lee (his stage name) and Mr. Patrick because we play poker together, and I’ve noticed something interesting about them: As experienced storytellers, they are so familiar with spotting exaggeration and lies that they can quickly identify a bluff in a poker game.

It is well established that being a good storyteller is a useful skill in careers (and not just for journalists and poker players). We need to tell stories all the time — to position ourselves in the job market, to pitch a new business idea to investors, to explain why a failure was actually a success, and so on.

I recently attended a “Talkingstick” show and sat down with Master Lee and Mr. Patrick to learn some of the techniques they use to tell good stories. Here’s what I learned:

1. Keep it simple. The brain gets overwhelmed when trying to process too much information.

2. Openings and closings are very important. When Master Lee and Mr. Patrick organize their shows, they make sure to begin and end the evenings with their strongest material since this is often what stays with the listener. That is the same reason skilled public speakers often memorize the beginning and ending of a speech but allow themselves to improvise more in the middle.

3. Be mindful of your story’s spine. If your story has six parts, all six parts must be essential. Beware of tangents: if something goes too far astray, you will probably lose your audience’s attention.

4. Make sure not to alienate your audience. When speaking about delicate subjects or things that have the potential to offend, carefully plan your approach. Mr. Patrick tells a story about a pedophile priest in his hometown, but he has crafted the story in a way that draws listeners in before he reveals the sensitive details. “When I was 15, something happened in my hometown that you don’t mention,” he begins. Later he draws the audience in further by adding, “You all know you had one in your hometown, too.”

5. Tell the truth. According to Mr. Patrick and Master Lee, if you are not telling the truth, listeners will know. Even stand-up comics — who are permitted exaggeration — perform best when their material stems from the truth. Failure to make comfortable eye contact (usually by looking away or looking too long) or providing too much information are two common tip-offs that someone is not telling the truth. These might come in handy for calling someone’s bluff at the poker table. But in business, things can be a little more subtle. “A certain amount of lying is ingrained in the business world,” Mr. Patrick said. “We’ve all heard ‘everything is fine’ right before the company’s demise.” In those instances, it’s a good idea to look for an excess of jargon. Remember, good stories can be told in simple language.

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Good post Marci. Storytelling is huge in business — the Silicon Valley Junto devoted one session to discussing this very topic.

Great post and great advice!

These are very useful storytelling tips, ones that we use often in our business of marketing and media relations for nonprofits. When pitching a story, sending a press release, or talking to the media, it is essential to keep your messages clear and compelling. The age old composition class adage is true, to write or tell an effective story, stick to what you know.

//www.makewavesnotnoise.com

mdblew@optonline.net August 4, 2008 · 11:36 pm

We all have problem telling stories.

I am not a natural storyteller, and I’m very aware that effective leaders usually are good storytellers. I would love to learn more about how to tell a good story, not to go compete or perform somewhere, but to hold a group’s attention the next time I’m leading a meeting or even socializing with colleagues.

Elaine
wisewomencoffeechat.com

I work in an area of human resources, where storytelling is abound. I would say to be cautious of slick-talking Ivy degree people.. some are just filled with lies. Not all, just some are expert at “story tales.”

It’s so cool that you interviewed “Master Lee”. I have seen him perform around the city for many years, and it is great to see how a performer can make a living doing his art.

A very interesting post. Any suggestions for folks on where and how to learn or improve their storytelling skills?

I have always admired those who can tell a great story. It has been my experience that the most
successful professionals are very good at storytelling.

If there is a group(similar to ToastMasters)where one can learn to be better storytellers, I would sure like to join.

I love your blog Marci!

Scott
//www.thehrpractitioner.wordpress.com

Interesting post Marci. It’s for these very reasons that I believe the future is online resume portfolios with videos, audio, documents and photos as a way to tell your story in a captivating way!

//www.nuresume.com
First Student Resume Network

good story thats all