Imagine the thought process Batman employs when battling a villain as cunning and unpredictable as The Penguin. Now, apply that same thought process to SEO. You now know what it takes to combat a Google Algorithm update.

With the proliferation of domain name extensions such as .xxx, it may be time to look at your domain name extension strategy. Determine which extensions are worthy of registering to protect your trademarks and which ones you are willing to let go.

Many of you know that marketing goes hand-in-glove with sales. A critical part of sales is lead generation. More importantly, qualified lead generation. Marketing endeavors to support sales by providing initiatives which generate sales.

Whether you embrace new ideas or crush them, what you do today will help mold your future. Which person are you?

Generic domain names can be used strategically to increase your competitiveness and marketability at a local level. However, only proper use of them can ensure you don't dilute your brand or prevent your business from competing on a global scale.

Well, I was right...I knew it then and now it’s been validated...

Tradition can be a wonderful thing to help guide you through the adventures of life. Just be sure that it doesn't become something that holds you back from achieving what you want.

What do you think about when writing content for a blog article, press release or product page? Do you think about search engine optimization, or do you write for your human audience?

What was the best business advice you ever got? Did it make, save or find you money? Did it give you solace about how to handle your HR challenges. Did it help you sleep at night?

Give change a chance. Sometimes you may not like the outcome, but if the change is inevitable, then the only way it can be a positive thing is if you give it the chance to be. Once you see where the change lands you, you can either embrace it or make a change yourself.