Congrats to you if you recognize the reference to Rob Reiner's brilliant "mockumentary" from the 80's, "This is Spinal Tap." Further congrats if you also realize that to break through all the noise and chatter on the Internet, you're going to need to take it up a notch.
Online Marketing requires a multi-pronged approach to compete in today's very competitive technology infused economy. There are five areas that require the marketer's attention in developing a campaign. Luckily, there are five resources available focused on those areas.
Would you've been excited to see a movie called "Spaceman from Pluto" or identified with a young heroine named "Nan Nelson" or even considered picking up a book titled "Trimalchio in West Egg." Well, some of you have, under their original titles, "Back to the Future," "Nancy Drew" and "The Great Gatsby" respectively. Why the change? Simply put, I believe the artists were flexing their creativity.