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With our Edutainment workshops booked to capacity, answering all questions related to the topics covered proved challenging. With this follow up, I hope to clarify some of the points of discussion. Even if you didn’t attend, the information will be just as useful.
What’s in a Name
On the topic of keywords, we discussed the use of them in your website domain address, or URL (uniform resource locator). One of the examples I presented in the workshop used a keyword phrase for their address instead of a brand name, which is quite acceptable, if done correctly.
Yes, you can have a keyword based URL, but it should be short and memorable, e.g. automechanics.com. A URL like auto-mechanics-las-vegas.com would probably be considered spam by the search engines, as well as be unmemorable by anyone that heard it. The other perfectly acceptable option is to go with your brand name, and may be the only option as domain squatters are quick to buy up all the most popular domains.
Now, if you don’t get your keyword based URL, does that mean your website won’t be as optimized without it? Of course, every little bit helps, but it won’t cause your website drastic harm. With new technology and changes in the way search engines gather content, the URL is but one piece in the puzzle we call SEO.
The Funnel of Love
The other topic that arose regarded the use of keywords in constructing a website. In crafting a sitemap for a website, I mentioned the use of keyword mapping and wireframing to funnel visitors further into a website. With this approach, each page and subsequent page can be optimized for a specific keyword phrase, e.g. widgets > widgets-small > widgets-small-blue, etc.
The result from this approach is two-fold: One, you provide a much more precise navigation to your website, which will alleviate any confusion in what your business has to offer, and Two, you provide your website with more content, which adds relevancy when the search engines index your website to determine rank for your targeted keywords.
SEOcial Studies
Lastly, as mentioned in the workshop, social media greatly benefits from SEO as it offers an “easy button” in producing content. The thing to remember is social media content has an additional requirement; to be social. Whereas your static content is there to mostly inform, your social media content is there to inform, entertain, engage, enrage, etc.
With social media, find the best outlet that works for you. While Twitter may work for some, Facebook may work better for others. Find out where YOUR customers hang out and pursue a presence on that social media network. Oh, and as always, sign up for the latest Edutainment Workshop held every month. |
