Siege & Assault: An Aptly Named Social Media Campaign
(09/21/2011 07:30 AM)
"Battle is the most magnificent competition in which a human being can indulge. It brings out all that is best and it removes all that is base." - General George S. Patton
Marketing sometimes requires the battle-like mentality found in history's most prolific generals. We create campaigns on a mass scale, we make strategic alliances to acquire a foothold in enemy territory, and we lead large groups of men and women to do seemingly impossible tasks in support of their homebase.
Nowhere is this more evident than in our latest social media marketing campaign. Taking place on the battlefield of BannerView, we've charged a number of friends, family, fans and co-workers to open the lines of communication on our Facebook fan page. Here's how it has been so far:
Rally the Troops
Social media really works best when it's social; ie. when the participation grows beyond one person and develops into multiple participants cultivating an active and thriving online community.
To achieve this, we created a campaign to actively involve some of our more social employees, as well as provided incentives to challenge each individual to encourage others to become participants as well.
Storm the Beaches
Once assigned their duties, the mission was clear and the troops took to the virtual battlefield ready for combat that resulted in stimulating conversation throughout our Facebook fan page.
As we feature a number of different topics within our articles, the verbal barrage of comments, likes and shares was entertaining to witness, in addition to being very insightful from a marketing standpoint.
Take No Prisoners
The interesting side effect of this campaign has been the "friendly" competitive nature which has arisen between the troops. Inter-office banter takes on a whole new level of intensity when the "win or go home" mantra is passed about.
It's still early in the campaign, so the results are yet to be determined. From a social aspect, I'd say we've laid a foundation upon which to build future campaigns.
Stay tuned for news from the frontline as it happens...