I do a lot of traditional networking within my local community, attending breakfast, lunch and evening mixers throughout the year. As a result, I meet close to a thousand unique individuals in real life annually. It's served my business well over the years, so I keep doing it.
Websites are primarily known as a way to market your business. The theory goes, put up a website, optimize that website for search engines, spread the word via social media and boom, lead generation machine. That can happen, but if that's all you think a website can do, you have a very limited view of the Web.
When embarking upon a content marketing campaign, blogging is probably one of the most important elements to success. Unique blog content can help drive website traffic from search engines, can easily be distributed in an email and, of course, is only a click away from being shared via popular social media outlets.