One of the most overlooked aspects when it comes to building your online presence, is properly coding your website to meet widely accepted standards. While your website might look good on one Web browser, does it look good on 6 other browsers on the multitude of other systems? There is Windows XP, Windows Vista and now Windows 7. Each of those have varying versions of Internet Explorer and Firefox. Of course there is also Mac OS X with different versions of Safari and Firefox. If you've ever visited a website and it doesn't look quite right, such as text overlapping other text or images hiding text, that could be a cross browser compatibility issue.
For the most part, cosmetic issues across different browsers can be normal occurrences and if they don't affect the usability of a website, they are simply minor nuisances. However, the bigger issue is when important functionality such as the ability to purchase products, perform transactions or exchange data, is affected. It's too important to let those things go untested across various platforms as that can lead to lost business. Another big issue is if the search engine robots (spiders) can properly read your website. Those are the little programs that crawl the web looking for content to include in major search engines like Google sends out. If your website isn't properly coded, then you risk not getting found on the search engines which makes successfully conducting business online much more difficult.
One way to see if your website is properly coded to work across web browsers and ensure those search engine robots can crawl your website is to check to see if you are W3C compliant. W3C, which stands for World Wide Web Consortium, is the international community which sets the standards for how the web is supposed to work and how web browsers and websites are supposed to be coded to work across all platforms. Websites that follow W3C standards usually perform better on the search engines when it comes to getting higher rankings. The problem is that most Web development companies don't follow W3C standards when coding websites.
You can check your own website for W3C compliancy by visiting their validation tool. If you find that there are numerous errors and warnings, then optimizing your website's code for W3C compliancy can be a way to improve your chances of success, not only on the search engines, but across browsers and different operating systems. Should your site have errors and warnings, BannerView.com can help with our Website Optimization Service which takes into account properly coding your Website as part of the optimization process.
|About the author
Mark Cenicola is the president and CEO of BannerView.com, developers of BannerOS, the software that helps companies turn their websites into powerful business tools. Mark is also the author of the book "The Banner Brand – Small Business Success Comes from a Banner Brand – Build it on a Budget." Read Mark's full biography. You can find him plussing on Google+, as well as tweeting on Twitter and starring in videos for the company's YouTube channel.
If you have questions about increasing the value of your website investment, please contact a Website Advisor today at 702-312-9444 within Las Vegas or Toll Free outside of Las Vegas at 888-221-8640.
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