BannerView.com Launches New Education Series: You're Invited

An Overview of the three (3) core topics featured in the full workshops:

• SEO & Social Media Strategies - SEO Strategies that Positively Impact your Bottom Line including How to Leverage Social Media to your Advantage.
  View & Register at January 25, May 9 or November 21 for full workshop
• Website Function Analysis - When to Recognize that your Business Needs are Outpacing the Functions of your Website.
  View & Register at April 11 and October 25 for full workshop
• Cloud Computing & the Bottom Line Savings - How Cloud Computing Capabilities Can Save You Time and Money.
  View & Register at June 13 for full workshop.

(Requires Online Advertising 101)

This follow-up to Online Advertising 101 is a "hands-on" workshop that takes the fundamentals and puts them to work in building your own online advertising plan. Each participant will be developing their plan under the guidance of our Edutainment instructors while they collaborate with fellow students. The principals of Online Advertising 101 will be at work:

• Developing your website's marketing goals and strategy
• Creating a media mix of ads and determining the appropriate budget
• Creating the copy for the ads both for SEO and effectiveness to your target audience
• Understanding the procedures for placing the ads
• Determining the set of monitoring techniques best for your campaign
• Establishing standards of ROI

Understanding techniques to use in protecting:

• Consumer privacy on the Internet
• Online transactions on your website

Learn some Internet scam history to understand tell tale signs of what to look for and trends on the horizon.

When to Recognize that your Business Needs are Outpacing the Functions of your Website

• Learn the check list of the crucial elements missing from your website that are holding back the growth of your business.
• Learn how to adapt to changing business trends, expand functionality and offer customers additional products and services.
• Examine the growth of eCommerce and the necessary components to successfully sell your products and services online.

SEO Strategies that Positively Impact your Bottom Line including How to Leverage Social Media to your Advantage.

• Discover the search engine secrets that can potentially make your website rank higher for your keyword phrases.
• Learn the best approaches to driving visitors to a website and keeping them there.
• Explore what engages a potential customer to make you the "go to" company in your industry.

If your business depends on customers who are on the go then you should attend this workshop.
Emerging Technologies & Their Impact on Website Design & Functionality: Session reviews: building websites for mobile devices, security matters in a mobile world and mobile marketing technologies and techniques. (See individual course description on the syllabus for details).

The world is swiftly shifting in how it accesses information. Once desktops and laptops ruled office operations, now mobile devices such as smart phones and tablets are the preferred flavor of the day. The advent of Cloud Computing makes mobile technology all the more popular. In this workshop you'll learn:

• Guidelines for building a website so that it is optimally adaptable to mobile devices
• Security issues in a mobile world
• Mobile Marketing: There are mobile-specific applications that take advantage of geo-location abilities in marketing your website such as "Augmented Reality."

Cloud Computing & the Bottom Line Savings
How Cloud Computing Capabilities Can Save You Time and Money.

• See how you can reduce dependency on elaborate IT resources but still provide a secure and remote environment in which to work.
• Find out how to provide your company or organization with the tools to streamline tasks, encourage collaboration and increase productivity.
• Discover how to scale up or scale back resources without the expense of expanding your current infrastructure.

An overview of a 2-part workshop that provides hands-on best practices for advertising online, from strategies, to media mix, to copy writing for SEO to techniques in monitoring the campaign and assessing ROI. Subjects covered:

• Determining your Online Marketing Goals and Strategies: Understanding the differences between banner, ad words and video in context to your online strategy.
• Principles applied to creating the advertising media mix
• Fundamentals of how to create effective copy appropriate for SEO and your target audience
• Summary of techniques for monitoring the campaign
• Overview of web standards for determining ROI
  

This follow-up to Online Advertising 101 is a "hands-on" workshop that takes the fundamentals and puts them to work in building your own online advertising plan. Each participant will be developing their plan under the guidance of our Edutainment instructors while they collaborate with fellow students. The principals of Online Advertising 101 will be at work:

• Developing your website's marketing goals and strategy
• Creating a media mix of ads and determining the appropriate budget
• Creating the copy for the ads both for SEO and effectiveness to your target audience
• Understanding the procedures for placing the ads
• Determining the set of monitoring techniques best for your campaign
• Establishing standards of ROI

This extended session provides an overview of the 6 workshops BannerView.com has developed.

• SEO & Social Media Strategies - SEO Strategies that Positively Impact your Bottom Line including How to Leverage Social Media to your Advantage.
• Website Function Analysis - When to Recognize that your Business Needs are Outpacing the Functions of your Website.
• Cloud Computing & the Bottom Line Savings - How Cloud Computing Capabilities Can Save You Time and Money.
• Online Advertising: How to Advertise on the Web: An overview of a 2-part workshop that provides hands-on best practices for advertising online, from strategies, to media mix, to copy writing for SEO to techniques in monitoring the campaign and assessing ROI.
• Website Security: A Layman's Understanding of Defense: A review of strategies in protecting consumer privacy, online transactions on your website and the tell tale signs of scams.
• Emerging Technologies and their Impact on Website Design and Functionality: Designed for businesses whose clients use mobile technology. This is an overview of: building websites for mobile devices, security matters in a mobile world and mobile marketing technologies and techniques.

Understanding techniques to use in protecting:

• Consumer privacy on the Internet
• Online transactions on your website
• Learn some Internet scam history to understand tell tale signs of what to look for and trends on the horizon.

SEO & Social Media Strategies
SEO Strategies that Positively Impact your Bottom Line including How to Leverage Social Media to your Advantage.

• Discover the search engine secrets that can potentially make your website rank higher for your keyword phrases.
• Learn the best approaches to driving visitors to a website and keeping them there.
• Explore what engages a potential customer to make you the "go to" company in your industry.

Online Advertising: How to Advertise on the Web: Fundamentals 101
An overview of a 2-part workshop that provides hands-on best practices for advertising online, from strategies, to media mix, to copy writing for SEO to techniques in monitoring the campaign and assessing ROI.

• Determining your Online Marketing Goals and Strategies: Understanding the differences between banner, ad words and video in context to your online strategy.
• Principles applied to creating the advertising media mix
• Fundamentals of how to create effective copy appropriate for SEO and your target audience
• Summary of techniques for monitoring the campaign
• Overview of web standards for determining ROI

If your business depends on customers who are on the go then you should attend this workshop.
The world is swiftly shifting in how it accesses information. Once desktops and laptops ruled office operations, now mobile devices such as smart phones and tablets are the preferred flavor of the day. The advent of Cloud Computing makes mobile technology all the more popular. In this workshop you'll learn:

• Guidelines for building a website so that it is optimally adaptable to mobile devices
• Security issues in a mobile world
• Mobile Marketing: There are mobile-specific applications that take advantage of geo-location abilities in marketing your website such as "Augmented Reality."