Web Design Case Studies

The following three case studies feature clients of BannerView.com requiring specific web design and web development needs. We were able to work with them to provide exactly what they needed and have needed over the past couple of years. Because of the ability to work with these clients on a professional level, even with some of them operating outside of Las Vegas, we are happy to say that they have become established customers of BannerView.com.

See why customers choose to work with BannerView.com.

SoundBroker.com

The Company Problem: Soundbroker had a static website with over 5000 products listed for sale. They manually updated their listings on a regular basis using a combination of Excel files and HTML page edits. They had no membership system and visitors could not post their own listings. Updating the listings in the multiple locations, managing customer data offline and communication via email made the process very time consuming and limited the amount of deals the company could simultaneously broker.

The BannerView.com eBusiness Solution: We put a dynamic system in place that took previous tasks difficult to accomplish and automated many of those same tasks and implemented certain features:

• Online database allowed member submitted listings to be managed through the Web site, thereby eliminating the need for Excel spreadsheets
• Full communication system provided a process of brokering items for sale and could be managed and archived all from within the Web system
• Fully integrated e-commerce system allowed direct payment for items through the Web site
• Amount of manual data entry that had to be done to keep all data synchronized between online and offline databases was cut down significantly
• Increased the ability to grow the listings from 5000 to over 20,000 while actually creating less work

The Results: "It has been over 6 years since I first met [Mark] and I remember that day as if it was yesterday. I had just been ripped off for my deposit by the last company that wanted to do my web site design and Joe, Jeff and [Mark] met with me in my office and convinced me to take a chance and trust that not only would [they] not rip me off for my deposit, but that [they] would provide me with excellent customer service, complete my project in the time frame promised and that [they] would finish the project at the amount quoted. In my book 2 out of three is not bad. All kidding aside, [they] have out done [themselves] and have gone beyond and continue to go beyond all of my expectations.

Although there are so many reasons that I can find to praise [them] and [their] staff, without question the number one element that [they] bring to the table is understanding. It is uncanny how I can describe to [them] in layman's terms (English) and [they] turn my words and ideas into a creation that is way beyond my concept and is brilliant and functional.

When I first came to [them] I was using a cut and paste excel spreadsheet and it would take me and my staff 3 to 4 hours every Friday to post our new material to the web site, now it extremely automated, and is constantly upgrading itself so that the information listed on the site is up to the minute and accurate. I have watched my business grow from hardly anything to doing millions of dollars a year in business. There isn't a day that goes by that one of my members doesn't compliment how informative, efficient and easy to use. My hats off to [BannerView.com]. I wish [them] much more success and look forward to continue our ever expanding relationship." - Jan Landy, Owner of SoundBroker.com

Cruisin USA

The Company Problem: Cruisin USA called and said that they needed an eCommerce system that could manage inventory for online sales. The system they were currently working with was not integrated into their Web site and was outdated to the point that they could not find a programmer to interface with it.

The BannerView.com eBusiness Solution: Once learning about the ability for us to custom develop a system to suit their needs, the initial project consisted of many features specific to their business:

• Seamless customer order entry with the ability to link to merchant credit card providers provided ability to charge the orders, approve transactions, and automatically print out work orders
• Manual order entry from customers calling the 800 number during business hours was assisted with the “live” inventory so they would know they can fill orders
• Database access to past and present customers provided an outlet to offer quantity discounts and different pricing schedules through email campaigns
• Paperless order transactions accomplished with the implementation of the searchable database, as well as establishing a link to Fed Ex shipping computers for instant data transfer
• Credit card terminal was eliminated with the ability to run all charges through the online system
• Archived sales data increased accuracy in ordering and importing raw materials for better inventory management

The Results: "Since switching to BannerView.com some 5 years ago, we have seen a major increase in our retail online sales. This happened for a few specific reasons related to our use of BannerView.com as our backend operating system for our web business:

a) Seamless customer order entry for web shoppers – Ability to link with our Merchant Credit Card provider to charge the orders, approve transactions, automatically print out a Work Order for us to manufacture customer purchases on demand.
b) Keep an accurate running total of our inventory and the ability to bundle inventory items to make a finish product
c) Allow us to also enter manual orders all day from customers calling our 800 number during business hours and use a “live” inventory so we know we can fill orders.
d) Allow us to keep our own database of customers and use this database for mass eMails offering various discounts
e) Ability to separate our wholesale and retail customers with different pricing schedules and quantity discounts
f) Ability to run al of our Credit Card charges through the Bannerview system eliminating the need for having a CC terminal in our sales office.
g) Eliminate all of the paper that we use to use to attach to orders- The searchable database by numerous fields helps our customer service people daily.
h) Ability to link the Bannerview database with our Fed Ex shipping computers so we can instantly import the shipping data to use Fed Ex
i) Ability to look back on Sales by items which has greatly increased our accuracy in ordering our raw materials which we import, so we are always 90-120 days out and Bannerview helps us determine what we are selling and what we need to order and drop the items which do not sell

Our overall investment in purchasing [from] BannerView.com, installation, and learning curve cost us well under $ 100,000.00. We were able to earn that investment back in less than 18 months and in the past 4 years we have seen an increase of over 20% per annum. We are extremely pleased with our return and our ability to MANAGE our business in an orderly fashion.

The best part of using and installing BannerView.com's [system] as our back end and front end operating system online, is the EXCELLENT Customer Service we have consistently received. From our initial implementation to this very day, our issues are responded to quickly, and every problem has been resolved in a timely and professional manner. Our working relationship with Jeff Helvin and his technical support people has been a true partnership. BannerView.com now hosts our web servers and we have the utmost confidence in them for us to conduct our ever growing Internet retail business. It has been easy to understand the intricacies of BannerView.com and how to apply it to our business." - Alan Spetner, CEO of Cruisin USA

Jamie Lee Metz Advanced Aesthetics

The Company Needs: Jamie Lee Metz wanted to explore the possibilities of e-commerce by going online. As a Certified Paramedical, Laser, and Master Aesthetician, Jamie wanted to offer a line of health and beauty products through her Web site.

The BannerView.com eBusiness Solution: What started as a need for an eCommerced based website blossomed into a full blown branding campaign.

• Branding foundation established with a web design based on the interior decoration of her local Las Vegas location
• Full shopping cart system provided website visitors with the ability to purchase health and beauty items used by Jamie in her treatments
• Newsletter system, Website Optimization and Promotion provided the newly established website to steadily increase visibilty online
• Business cards and brochures completed the overall branding campaign begun with the website

The Results: "Through a professional referral I was introduced to Paul Helvin with BannerView.com, little did I know at the time that he and his team at BannerView.com would become the key to our branding. I started with a creative idea to use fabric as the back drop to my site. This was unusual to say the least; however that didn’t stop Paul and his creative team. They figured out how to make my idea a reality! Creating brand identity in the process. This turned out to be very serendipitous, because at first I was only after an informational website. But what I came away with was branding, brochures, business cards, e-commerce store, newsletter and website optimization. All at an affordable and reasonable price. The value has far exceeded my expectations. To top it all off, I also came away with a close friend in Paul Helvin the “Senior E-business Adviser” at BannerView.com. He treats me as if I am his most valuable client, returning my calls promptly and giving me near instant turn around for changes and upgrades to my site.

I am happy to say we are the premier facial and laser spa in Las Vegas and with the help of BannerView.com we always show up in the top three Google searches in our categories. I consider BannerView.com to be an integral part of our extraordinary success at jamieleemetz.com and we highly recommend them to everyone we meet.

For branding, collateral materials and website optimization. It’s BannerView.com all the way!" -Jamie Lee Metz, Owner of Jamie Lee Metz Advanced Aesthetics