Online retail has exploded over the past decade, leading to the expectation of every company having a website. While online business has proven very effective, they still encounter some obstacles when getting consumers to make the purchase.

Content marketing. So few companies really grasp the importance to their marketing program, but why? A basic content strategy is simple. It does take some time to plan out the calendar. Once created though, the content creation pretty much takes care of its self. Those that don’t want to create, simply follow. This unfortunately, is the case with many companies. Don’t be a follower! Be a leader!

We know Google the search engine. We know Google the Android platform provider. Now, it’s time to meet Google from the future. Meet Google X.

We’ve discussed common practices for email marketing and how best to appeal to your audience. Now, let's take it one step further.

Neuro-marketing? Is that marketing by way of mind control? To clarify, Neuro-marketing is the practice of using technology to measure a subject’s brain activity responses to marketing stimuli. It looks into thoughts on price, product, place, and promotion regarding both production and communication processes. Understanding a consumer's thought process (fears, wants, likes, etc.) regarding a service or product can help determine a successful marketing strategy for a company.

It has over 10 million users and pulls in approximately $3 million in revenue a month. Not bad for what some would call a Pinterest clone. Yet, Fancy offers an experience that takes elements of Pinterest and adds a couple of interesting twists.

Heard anything about equity crowdfunding lately? In October 2013, The Securities and Exchange Commission proposed new regulations that will assist in guiding equity crowdfunding. Donors taking part in crowdfunding may eventually be getting more bang for their buck if these rules are implemented.

Most companies have a Facebook page these days, but don't understand the analytics associated with it. Facebook Insights provide you with the data necessary for integrating it into your marketing program. We breakdown the information it offers and explain how to act upon it.