Think of the last thing that made you laugh. What was it that made you laugh? Now, think of a company or brand using laughs to promote themselves. Do you think that their humorous approach has translated into increased revenue? You might find the answer somewhat…funny.

Many consumers have turned to a newer form of customer support due to current social trends. Have a service complaint? Send a tweet. Need assistance with a new product? Facebook message the company or post on the brand’s page. Want to show the impact a certain company made? Instagram the event or scene. Everything is going social and now consumers are expecting companies to follow suit.

There are many different contests that can be run through various social platforms. What are the best practices for these? Which methods are more successful in the promotion of them? Find out here!

When It Comes to Social Measurement, Corporate Marketers Can't Get It Together

Have corporate marketers figured out social media measurement? Based on April 2014 polling by Useful Social Media, not really. When the study asked corporate executives worldwide—those who said they worked for “brands, end-users and corporations”—if they were confident that they were accurately measuring social media’s effect, fewer than 34% of respondents said they were, a percentage that had changed little over the past four years.