If you're hesitant at adding another social media network to your marketing mix, fear not. Instagram may be the easiest and most effective marketing platform to pursue.

Whenever we want to solve a problem, make a change, achieve a victory or even make an iced tea, there’s usually a formula to follow. As business owners and entrepreneurs, we seek out and apply these formulas in the hope they provide us success. The question is, how do we discover the RIGHT secret formula?

Another Apple event has come and gone. With it, so has almost everyone’s fascination with the tech giant. Why is that? For business owners, that should actually be good news and here’s why.

If you’ve avoided using email marketing up till now, I’m hoping this short story about a recent success gained from data analysis will change your mind.

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