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Understanding the key elements that go into successful business books and the work involved will facilitate your book writing decision making process. Writing a business book isn’t for everyone and it’s certainly not something that can be done overnight. However, having a book under your belt will make your personal branding and marketing efforts more impactful. After all, not everyone has written a book!

Earlier this year, Google started providing users who asked specific questions with an answer box on the search engine results page. While you can find different styles of these answer boxes, they typically feature text from a website that specifically answers the question.

Starting a blog is a great way to drive traffic to your business website. Knowing what to post is part of the challenge. Ensure you have great content to drive the lead generation your business needs!

A few simple tricks will help your customers remember your brand and make you easier to find.