Featured Client Jamie Lee Metz Advanced Aesthetics - Jamie Lee Metz Advanced Aesthetics specializes in advanced anti-aging skin treatments. They offer an environment that promotes healing provided by nurturing touch, comfortable and glamourous ambiance. Experience Jamie Lee metz luxurious romantic skin care center by visiting their Web site. http://www.JamieLeeMetz.com
Service Highlight: Web Site Hosting & Maintenance The article suggested to utilize statistics for you to measure the success of your Web site. BannerView.com Web site Hosting & Maintenance plans include statistics that allow you to measure the effectiveness of your content by monitoring traffic to your Web site. Learn More >>
E-Bits 'N Bytes The median U.S. download speed now is 1.97 megabits per second a fraction of the 61 megabits per second enjoyed by consumers in Japan, says the report released Monday. Other speedy countries include South Korea (median 45 megabits), France (17 megabits) and Canada (7 megabits). - "U.S. Net access not all that speedy" by Leaslie Cauley, USA Today (6/25/2007)
Client's Testimonial “We would like to thank you all so very much for your patience, perseverance, and most of all your kindness while we are starting our new company.” - Rose Igeleke, Zeb Igeleke & Christine Ford, Alpha-O Healthcare Services, Inc. http://www.AlphaOHealth.com
Stay tuned to the BannerView.com Beat, a biweekly publication sent out every other week on Tuesdays for helpful tips, thoughtful advice and answers to questions on how to conduct business online. You may also access previous beats by visiting the Archives. Call (702) 312-9444 or Toll Free at (888) 221-8640 or Send us your questions and read the answers in upcoming newsletters!

Cenicola-Helvin Enterprises presents the new and improved BannerView.com Beat newsletter containing the latest tips and techniques to conducting business online. We'll also regularly feature clients we work with, as well as highlight product features and services useful to your business. Read on!

A Great Web Site is Not Enough...Then What?

When a business decides to integrate a Web site into their marketing plan, they want a Web site design that will knock out their competitors. Who wouldn't? Business owners want a Web site that will increase awareness and gain interest in their business. However, when their state of the art Web site fails to produce any results, the one question that inevitably gets asked is "What happened?" They may have overlooked these important aspects of successfully implementing a Web site:

1. Purpose - Establish Web site objectives. Make sure that you have specific goals or objectives in mind, such as attracting new business and targeting new or existing markets. Then, you need to ensure that all aspects of your Web site are coherent with the objectives. It is very important that the Web site represent the company in a professional manner, as it is often the first impression that a potential customer may receive.
   
2. Wording - Use the correct message. Content is the most important aspect of your advertising tools, so hire an experienced, successful copywriter if necessary. Convincing potential buyers using benefits offered and avoiding the use of technical jargon is standard among methods in creating online content.
   
3. Promotion - Make people aware. There are many ways you can promote your Web site, and the marketing mix will vary from business to business, product to product. Search engines are often a great place to start, however, if you offer a product or service that people are not aware of and do not search for, you need to be proactive in getting their attention. Using cross-media promotions such as print, television, radio and email marketing are other means to support your online promotional efforts. Make sure to include your URL in all marketing communication.
   
4. Use Statistics - Measure the success of your Web site. By collecting and analyzing your visitor traffic, you will be able to establish your current benchmark, monitor your progress, and identify the strengths and weaknesses of your Web site. Software programs such as Webalizer, LiveStats, and AWstats are proven to be useful for statistical functions. You need statistics to measure the success of your Web site.

Use the tips above to make your Web site serve its purpose, and enhance your marketing efforts by adding a BannerView.com product such as an email Marketing System, E-Commerce System (for selling online), an Online Event Calendar, or a Custom Database Solution.

Sincerely,

BannerView.com
E-Business Solutions
A Cenicola-Helvin Enterprises Brand
http://www.bannerview.com

This message is being sent solicited. If you do not want to receive the latest news and announcements from BannerView.com please click here and click on the unsubscribe button. You will be removed from our list of newsletter subscribers.

You can also switch from HTML to plain text formatted newsletters.