the BV Buzz from
vol. 7, no. 2, 4/07/10

buzzworthy article of the week

A Picture is Worth a 1000 Words but...
...research shows that people were more likely to act based on reading an online article with brand information included than any banner or pop-up ad.

president's desk

The Importance of Social Media as Interviewed by Nevada Business Magazine
The following is a transcript of the interview Nevada Business Magazine recently conducted with me for an article on Social Media & Marketing.

The Talent that Lies Within
If personnel is your most valuable asset, then make sure those that you hire have many talents. You just never know when and where you'll need to utilize your most valuable assets.

vice president's desk

Jeff Helvin is off this week, so we're featuring the first article from his archives.

(Reprint) Blogging for Balance
In case you haven't noticed, Jeff Helvin now has a blog! You'll find "Blogging for Balance" as the motto apparent in this and future entries. Read more to get a quick introduction as to why this blog was created.
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eBits & Bytes
"Looking at ads run on member networks during 2009 showed that among users who clicked on a behaviorally targeted ad, 6.8% converted. That compared with only 2.8% of those who clicked on a run-of-network ad. Clickers found behavioral ads more relevant, but
the NAI did not study how likely they were to click in the first place, a key component of effectiveness." - NAI
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