Website Optimization, Promotion & SEO

Have a Great Looking Website, but Nobody's Visiting?

Unfortunately, most freelance web designers don't concentrate on driving traffic to your website. Certain elements need to be in place in order to have the search engines locate and index your website. Once in place, these elements will aid in boosting traffic to your website and support other online promotional techniques like email marketing and blogging. In addition, you have the opportunity to consult with an expert in online promotion to discuss a whole array of techniques used to bring traffic to your website.

Website optimization involves two interacting facets: the content that your visitors will see and the content that only the search engines will see.

Metadata and Code are two elements that only the search engines will see. The metadata is content added to an individual web page that provides a description to the search engines of what content that page contains. Think of metadata as a synopsis of the content already on that page. Code, on the other hand, determines how that page will display and function within a web browser. Faulty coding negatively affects website performance, as well as positioning among the search engines.

The content visible to your visitors plays a huge part in achieving better visibility. The more content available, the more value attributed to that web page by the search engines. Your website's metadata, code and written content combined provide a foundation for better website optimization.

Website promotion involves the submission of your website to not only the major search engines like Google, Yahoo and MSN, but to all the lesser known and more niche directories, sometimes referred to as vertical search engines.

Solutions include:

Website Optimization

• Metadata optimization - Unique title, description, keyword & H1 tags written for each web page
• Existing content analysis - Keyword ratio, hyperlinks & image use examined
• Website functionality tested - Navigation, links & all dynamic coding reviewed
• W3c compliancy - Coding practices tested to insure acceptance by www consortium standards

Website Promotion

• To both major & lesser known search engines
• Submission safeguards - Reduces possibility of being flagged as spam by search engines
• Decreased inclusion time - By streamlining the submission process

Website Marketing Consultation

• Optimization explained with in-depth discussion of SEO techniques used on a website
• Supplemental tactics introduced - Social media, PPC and others for additional support in website promotion
• Promotional plan outlined - To support all website optimization and promotional efforts