The BannerView newsletter is a biweekly publication providing tips and advice for conducting E-Business (Business on the Internet). BannerView.com, a Cenicola-Helvin Enterprises brand, is a variety of e-business solutions ranging from Web site development to email marketing software, e-commerce systems, custom online database solutions to Web site hosting & maintenance. In each biweekly newsletter, you can depend on helpful tips and advice for conducting business online. As always, archived versions of previous newsletters can be found by visiting the newsletter archive.

USING WEB SITE ARTICLES TO GET MORE VISITOR TRAFFIC

The number one reason people go online is not to buy things, but to find free information. This may be depressing if you sell things online, however, it's not all bad news. The good news is that free articles can bring your Web site more traffic, which in turn, can help increase sales.

Writing articles is one of the quickest and easiest ways to bring targeted traffic to your Web site. Articles will bring you traffic from three sources:

Newsletters - Since very few ezine (electronic magazine) publishers write their own articles, they are constantly looking for free articles to include within their publications.

Other Web sites - There are many Web sites out there that are looking for quality and relevant content to add to their database in order to keep their visitors happy. These Webmasters need your articles.

Search Engines - Search engines will help you garner traffic from your articles in two ways. The first way is by indexing the content contained within your article. If the content is relevant to what people are searching, the search engines will drive them to your Web site. Additionally, if other Web sites post your article and link back to your (the article author's) Web site, this will increase your link popularity. Search engines, such as Google, use link popularity (who's linking to your Web site) as a gauge for ranking your Web site in their search results. Higher rankings means more traffic from the particular phrase upon which someone is searching.

Here are some tips for getting the most from your articles:

1. Start your article with a sentence that grabs the reader's attention. Many times, readers will to read the rest of your article based upon the first sentence. If it intrigues them and engages them, they'll keep reading.

2. Place an email signup form on your Web site and invite visitors to join so they can receive notification when new articles are published. Don't forget to actually email an announcement when a new article has been published.

3. Don't put a date in your article copyright. You may have written an article a couple of years ago, but it may still be relevant. If the copyright reads 2003, publishers may assume the information is out-of-date.

4. Include a link to your article announcement list signup form in your signature files.

5. Write your article in the third person and not as an ad. Webmasters may like your article, but if it sounds like a blatant sales pitch, they won't include it in their ezine or Web site.

6. Make sure the content of your article supports your Web site's end goal. If your goal is to sell televisions, then include information that will help the reader make an informed purchasing decision about televisions. If it's to solicit their business to purchase your service, provide information on how your type of service can benefit them.

Call us within Las Vegas at (702) 312-9444 or outside of Las Vegas Toll Free at (888) 221-8640 to schedule a free consultation to learn which BannerView.com E-Business Solutions are available for your business. Or, fill out our online form on our Web site and a representative will contact you to schedule your free consultation.

BannerView.com E-Business Solutions are available Nationwide. See our Television commercial at BannerView.com.

Stay tuned to the BannerView newsletter, sent every other week on Wednesday, for helpful tips, thoughtful advice and answers to questions you may be asking about how to conduct business online.

Have a question about E-Business? Send us your questions and read the answers in upcoming newsletters!

Sincerely,

BannerView.com E-Business Solutions
A Cenicola-Helvin Enterprises Brand
http://www.BannerView.com

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