In his business book, “The Banner Brand,” Mark A. Cenicola takes you on his personal journey of how he applied the fundamentals of brand strategy and guerilla marketing as critical defenses in fighting the competitive landscape characterized by small business.

As CEO and president of his 12 + year-old website development company, BannerView.com, Mark candidly discusses in his book, the challenges many entrepreneurs and small to mid-sized business owners face with the drive to succeed. With having been time-challenged and budget constrained, Mark speaks the universal language of his business contemporaries and takes them through the trials of his discovery of how creating a sustainable brand can be a money-saving strategy in securing a small to mid-sized business’s financial success.

If First You Don’t Succeed...Keep Trying...and Learn the How To...

In this Book on Branding, Entrepreneurs & Business Owners Will Learn:

Mark’s experiences helped him gain the recognition in his industry as a successful innovator and entrepreneur, the respect in his business community as a leader and good corporate citizen, and the rewards associated with developing and growing a small business.