Well...we did it. We rewrote and redesigned our own website. Far from an easy undertaking.

It was quite the collaborative process. My partner, Mark Cenicola, a devotee of Apple, wanted that Apple minimalist look in form and function. My Marketing partner, Brian Mell, wanted it to be constructed for SEO, mmm...just what he teaches in our Edutainment workshops. As for me, I wanted it to have a “We Mean Business,“ appearance and I wanted it to be filled with value propositions and calls to actions...mmm...just what I teach in our Edutainment workshops.

So we started in August...making each other crazy with our visions...and guess what, they all came together and we pulled it off! I am pleased. The site is easy to navigate, looks like Apple meets Wall Street, is designed for SEO and every aspect and page has distinct value propositions and calls to actions.

We intend to use the site as a cornerstone to marketing the company. From that perspective, we are conducting our own online marketing campaign including a back linking campaign, a pay-per click initiative for a limited time, and using the heck out of blogging and social media.

Our per page tracking/analytics are in place at the ready to monitor how we are doing and of course that telephone should be ringing and the form submissions should be coming from the value props and calls to action. We’re practicing what were preaching and teaching. I’ll keep you posted on how we’re doing...

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