Imagine an uncharted island. Now imagine the economic situation on that island. Things would be very bleak as visiting tourists would sure to be nonexistent. Now apply this same situation to the virtual world of the Internet, websites and search engines. See a similarity?
A key aspect to any successful website is its ability to attract visitor traffic and convert that traffic into sales. With most traffic coming from search engines like Google, Yahoo and Bing, followed by social network sites like Twitter and Facebook, website optimization and search engine marketing becomes a crucial element in any online marketing campaign.
WSO puts your website center stage
Optimization begins with a strong foundation, that being your website. Before pursuing SEO, a website requires a solid and proper coding structure, not only for functionality, but for search visibility as well. Website optimization focuses on the core elements needed for success. This includes integrated information such as the meta data (title, description, heading and image tags), descriptive page content and conversion elements necessary to launch a successful website.
A well-balanced marketing campaign included both free AND paid tactics
Website Optimization is just the first step in a well rounded online marketing campaign. SEM (Search Engine Marketing) takes elements of your optimization and capitalizes on areas that SEO can’t reach, especially with constant algorithm changes the norm in an ever evolving search industry. Plan ahead and invest in a paid search strategy that can potentially extend your ability to reach new customers.