Many of you know that marketing goes hand-in-glove with sales. A critical part of sales is lead generation. More importantly, qualified lead generation. Marketing endeavors to support sales by providing initiatives which generate sales.

From door-to-door selling and networking--to advertising in paper, to direct response and telemarketing to radio and television commercials and infomercials, getting people to buy what you have to offer has forever been a game-like challenge. Like a riddle in constant search of being figured out, the use of marketing to generate sales has yet to be perfected. I have used every marketing method known to mankind in my 30 years as a professional.

The Internet has been a game changer.

We live in a world today where people want instant gratification and information. All can be accomplished through the Internet. According to Pew Internet a project of the Pew Research Center: American adults from 18 to 65+ heavily use the Internet.*

When I joined BannerView.com last year as CMO, my primary mission was to position the company as a national player. We’ve invested the year in putting products and systems into place to launch such a large scale effort. Now we’re ready for prime time.

So how is marketing going to generate sales on a national level?

It’s a new world and this old dog has learned a new trick: video marketing. Video can be transmitted through the Internet and has a track record of increasing prospect engagement and response rates for lead generation. It has beaten the bench marks of direct response marketing. Furthermore, video is trackable, which warms up what was the cold call follow up. And...it is more cost effective than its direct response alternatives. It’s certainly more cost effective than boots-on-the-ground.

Video is tactile and experiential. It puts a face to your pitch and can make an immediate impression. When written and produced properly, video can initiate an immediate call to action from your viewer.

All of a sudden, I am a commercial producer. Writing scripts, creating story boards, while my team films our spots. There’s more behind all these steps, but I’m not giving all my secrets away!

Of course this strategy is directly tied to our BannerView.com website (www.bannerview.com), which is becoming more interactive daily. And the search engines are loving us. So eventually, when a business anyplace in the country conducts a web search for a website development company, BannerView.com should be pretty close to the top if not there and, our website will have videos placed throughout it to engage those visitors.

There’s more in planning for a national launch, but video is one of our cornerstones.

Yup...you can teach an old dog new tricks. I’ll keep you posted on the results. Hopefully, more marketing bones will be thrown my way.

* http://pewinternet.org/Trend-Data/Whos-Online.aspx