Would you be willing to buy your way to the top of organic search results if you knew that in a recent experiment, it worked two out of three times? Well, that was a I had pondered for quite sometime. I finally had the opportunity to test this theory on several different occasions.
In my first attempt, we purchased the domain name LasVegasWebDesign.com and redirected it to a landing page for Web design services targeting that specific geographic area. Within a matter of weeks, the page went from basically not ranking, to ranking in the top 10 on major search engines. Pretty amazing, right?
In my Forbes article on SEO experimentation, I explain, in detail, the outcome of three different attempts produced by this SEO experiment. I also provide 5 key takeaways that can improve your own search engine rankings.
if you're considering purchasing a domain name to drive more traffic to your website, there is important research that needs to be done to ensure you'll get the full SEO bang for your buck! Make sure to read that full article along with one of the referenced articles within.