There is no denying the fact that CBD is the biggest thing right now in the wellness industry. CBD is an organic substance obtained from the hemp plant and it has gained a lot of mainstream and scientific attention due to its ability to address a wide range of health issues. Given that a lot of people including athletes, seniors, bodybuilders, pets, and many other people are seeking CBD products for its various benefits, it has created a very profitable market for entrepreneurs.
In addition, CBD is being used in a broad range of products, with many more coming. You can find CBD in edibles, oils, creams, lotions, tinctures, pills, and even treats for pets. This is definitely good news for investors looking to venture in the CBD industry as there are plenty of markets to capture.
However, despite the lucrative nature of the CBD market, key advertising sites such as Amazon, Facebook, Instagram, Google, and the like have strict restrictions when it comes to paid advertising. Due to this, entrepreneurs have to be creative in the way they market their brands and products, especially ones controversial niches.
Fortunately, this article takes a look at five smart ways to advertise your CBD products with a great infographic provided by Joy Organics. This information can also be applicable to other hard to market niche products.
1. Create CBD-Focused Blogs
Paid ads aren't currently a viable marketing option for CBD products. Given that interest, in CBD and what it can do for one's health and wellbeing, is at an all-time high, creating blogs focused on CBD is a great way to market your brand. Keep in mind that many prospective customers seeking to find out more about CBD and its benefits will more likely than not do a search on Google. Considering the fact that they will search for this information using keywords centered around CBD, investing in content marketing is a smart idea.
The point of content marketing is to provide your audience with relevant and useful information that adds value to them on a regular basis. When people recognize your brand as an authority in the CBD niche and frequently return to your website to get answers to their queries, it becomes easier for you to convert them into paying customers.
2. Focus on a Particular User Group
People use CBD for a wide range of reasons making it a very broad niche. Consider this; there are many athletes who use CBD to get pain relief after rigorous training sessions, seniors who use it to sleep more peacefully, women who use CBD products to achieve fairer skin, and many other types of users.
A smart marketing strategy is to focus on a certain set of users based on their gender, social status, age, or other relevant factors. After identifying your target audience, the next step is to find out what it is exactly they want and using this as the basis of your marketing strategy.
3. Have a Physical Address
In the digital age, the world has become what is considered a global village. Things have shifted drastically and many businesses have moved online and are thriving more than ever. As crucial as having an ecommerce website is, having a physical address is still vital, especially when running a CBD business. What we mean here isn't necessarily a physical store selling CBD products, but rather a professional physical location where customers can have their issues and concerns addressed. This can be something like a clinic, a doctor's office, or a pharmacy store.
The point here isn't to market your CBD products, but rather to provide existing and prospective customers with an ideal location where they can learn more about CBD and have their concerns addressed.
4. Invest in Influencer Marketing
This is perhaps one of the easiest and most effective ways to boost your brand and advertise your products to a larger market. An influencer is an individual who has a large number of followers on their respective social media platforms. To ensure the best outcome, you need to go for a reliable individual who has an interest in CBD and CBD products and most probably has a niche audience.
According to experts, it is wiser to invest in an influencer with a smaller following than the more famous one with very many followers, as influencers with smaller audiences have more meaningful engagement with their followers.
Influencer marketing will go a long way in establishing your brand and enhancing the credibility of your business. It offers an excellent way of quickly improving your rankings, sharing content, and converting people into loyal customers.
5. Email Marketing
Email marketing is one of the most overlooked yet effective forms of digital marketing. This is particularly true when it comes to marketing in a niche field like CBD products. When done strategically, email marketing produces one of the highest rates of return compared to other forms of marketing. It allows you to reach your target audience on their mobile and PC anytime you need to and at minimal costs. Research has found that the number of people viewing emails on mobile devices has increased significantly over the years.
All that is required for a successful email marketing campaign is an email newsletter aimed at educating people on information and the latest research in the CBD field. This significantly helps to build people's interest in CBD and emphasizes the importance of using email marketing to market your CBD business.
While the main advertising channels such as Google, Facebook, and other traditional platforms have put restrictions on CBD advertisements, there are still many other effective marketing options available to CBD businesses and other hard to market niche product categories.
About the author
Charlotte Lewis has worked for a variety of different businesses over the years and has taken a big interest in social media in the last 3 years. She is a content marketer and social media consultant. Charlotte Lewis has worked for a variety of different businesses over the years and has taken a big interest in social media in the last 3 years. She is a content marketer and social media consultant.
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