BannerView.com is launching a host of marketing initiatives focused upon supporting the company as a local and national resource in providing the best website development, management and promotion products and services to small and mid-sized businesses. Working trade shows, such as LVCC Business Expo, which is being held at the World Market Center on June 22, is one of many trade show opportunities the company will be aggressively pursuing.

We’re Taking a Technological Website Problem and Turning it Into a Revenue-Generating Opportunity for Your Business By Offering FREE On-the-Spot Website Evaluation Consultations:

The key to how a trade show can contribute positively to your bottom line is how you work it. We at BannerView.com will be doing something totally different in how a trade show is “worked”.

At our booth our visitors have the opportunity to improve their business instantly. We are offering a FREE website evaluation consultation which will immediately and scientifically show if your current website design is losing business for you. We’ll analyze your coding and content placement and in so doing, tell you if the search engines like doing business with you, and we’ll show you how you can improve ranking and drive business to your website so that it generates business. Here’s a little insight on coding and content analysis:

Coding and Content Analysis Test if your Website is Maximizing your Business Prospects and Revenue Opportunities:

Coding Analysis:

There is a universal standard in the website world called: W3C...meaning World Wide Web Compliant. That means that the coding of a website should be consistent and compatible and should conform to the standard so that the search engines pick you up and that you look consistent across all platforms.

If you have ERRORS and or WARNINGS, your website is not performing optimally for you and your business. Errors relate to coding that is incorrect and or incomplete so the engine may not respond to it or it may not want to visit you because it doesn't want to work that hard in figuring you out. Warnings relate to coding that is confusing and so the search engine will default perhaps to an action that you did not intend or again may not want to visit you because it's too much work to figure out.

Bottom Line: Having ERRORS and WARNINGS can indicate that your site has a poorer chance of performing well on the search engines and is less likely to look consistent across different platforms, thus undermining your business prospects and revenue opportunities.

Content Analysis:

Every place on a single web page is a significant piece of real estate and serves a purpose to the search engines. If your content is not placed where it should be, or if the words that you use and your vocabulary are not consistent and “relevant” to your business throughout your site, and or if you do not regularly update the content of your website, then it is highly likely that you are making the search engines either work too hard at understanding you and where you want to direct them, and or make them think that you have nothing new to offer. As a result, they may opt to not visit you and or not visit you as often as they should had your content been properly placed, consistent and kept fresh regularly. The result of mistakes made in the use of content is that they will deter traffic from visiting your website, reduce you rankings on the search engines, and cause you to lose potential business.

We’ll Use Three Measures for our Assessment:

Code to Text Ratio of a page is used by search engines and spiders to calculate the relevancy of a web page. A higher code to text ratio gives you a better chance of getting a good ranking for your page.

Keyword Density will help achieve higher search engine positions. Keyword density needs to be balanced correctly. Too low and you will not get the optimum benefit. Too high and your page might get flagged for keyword spamming.

Pages Indexed will provide a good indication of whether the search engines visit you on a regular basis. A larger number of pages indexed will give your website weight and guard against search engine algorithm updates (changes the search engines make to better provide relevant content).

So...Come See Us and Get Tested...We Promise that it Will Be Painless and Potentially Very Profitable for You and Your Business!

Booth 915 and 917 at the World Market Center on June 22...See You There!