How do I avoid getting sent to a SPAM folder?

There are a couple of rules that will help you avoid getting redirected to a person's junk/SPAM folder.

  1. Avoid words like: Free, Win, Cash, Bonus, Membership, Free Offer, Call Now, Rates, etc.
  2. Avoid use of CAPS.
  3. Avoid excessive punctuation eg. !!!, !?!, ???
  4. Avoid all image newsletters. No text makes it hard to detect content purpose. Balance text with images with a ratio of around 75% text / 25% images.

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