What email marketing metrics should I track?
There are two that you should pay close attention to:
- Open rate: The number of subscribers who opened or viewed your email.
- Click-through rate: Percentage of subscribers who clicked at least one link in your email.
Low Open Rates may signal a weak, uninteresting headline or potentially have been labelled SPAM. Test various headlines. For Click-Through Rate, test link placement within your newsletter. Test various times of day and days of week to see if that boosts the rates as well.
