CPC vs CPM: Which one should I use for my PPC campaign?
The choice of either CPC (Cost Per Click) or CPM (Cost Per 1000 Impressions) is dependent on the advertiser's goal. CPC is mostly used for driving traffic to a website landing page where hopefully the visitor makes a purchase. A CPM campaign is usually more concerned with increasing brand identity, as banner ads (static and interactive) are the preferred method of advertising.
