You know those giant yellow page books delivered to your door? When was the last time you opened one up in search of services? Yeah, I can't remember either. Even if you are a person who still uses the Yellow Pages, imagine how much simpler it would be to open the book and immediately be on the exact page needed, and listing several businesses from which to choose. That's the convenience the Internet offers consumers today. More people than ever are using the ease of the Internet to search for local businesses. Why not take advantage of the growth it can offer your business?

As mentioned in prior articles, so many small businesses have either a brochure site that does nothing to help their business or no website at all (as much as 41%). While it is true that small business owners are busy, the claim that you don't have the time or knowledge to get a properly developed website to use as a tool for your business is just not true!

Below is a list of 4 common misconceptions about what it takes to own and care for your own website.

1. The upfront cost will be thousands of dollars and I just don't have $10,000 to invest on a website. The belief that a website is going to cost an arm and a leg is very common but also untrue. Now, it is true that building a website for your company is an investment. It can potentially be pricey depending on the needs of your business. You can certainly cut down on costs by using a company like BannerView.com which offers a wide selection of products to manage your business at a cost that fits your budget. What is great about using a business like ours is that you get professional results at a price you can afford.
2. I don’t need to spend money on a website when I can get a simple one for free. We at Bannerview know that a free website is going to only give you what we call a brochure site. One that offers little to no engagement with your customers. What that means to you is that your website will be boring and not attract customers to do business with you. While you may save money by not paying for a professional site, you are losing potentially untapped revenue with a functionally limited website.
3. I don’t need a website because my competition doesn't have one either. This way of thinking can hinder your business growth. You don’t want to be viewed as the same as your competition. You want to be better! Having a website will not only set you apart from the crowd but will also open you up to interacting with current customers. It will open the door to new customers as well.
4. I don’t have the time or people for the upkeep of a website. Just because you don't have a designated employee or staff available to update your website does NOT mean you should give up the idea of having a website. BannerOS, our content management system is simple and easy to use so that you can update your site on your own in minutes. Don’t have minutes? We also offer maintenance time, doing the work for you. Our automated system lets you request changes with just a few clicks.

If you are a small business that doesn’t have a website, or you have a website that falls into the “brochure” category. Think about what a professional website can do for your business this year alone. What are your goals? Establishing leads? Offering convenient online payment options? Building an online store? A website can help you achieve these goals and more. Don’t miss the opportunity any longer. Checkout out free website promotion. Try it for 30 days. Chat, fill out the contact form or give us a call to see how you can get started!