What Are You Anticipating?

(10/28/2009) Jeff R. Helvin

What Are You Anticipating?

"Here's my one-word secret to success: Anticipation."
- Donald Regan

As many readers of The BannerBlog may already know, BannerView.com has been conducting a series of tours that we've branded The BannerEdutainment Tour. Throughout the process of promoting and performing these "edutainment tours," I've noticed a generally positive response and interest in the program, as well as the information we provide. We were pleasantly surprised with the response and I personally hadn't thought much more about it until reading the quote above. Anticipation is a common theme throughout the process of these tours.

While Mark Cenicola and I were out at a networking event a week prior to an upcoming tour we ran into one of the upcoming "tourists" and she expressed how anxious she was to learn more about what we could do for her new business. Admittedly, her anticipation wasn't all for what we had to offer her, but rather the anticipation of starting a new company that she was excited about. Regardless, it's that anticipation that motivates us to do things we may have never considered before.

During the tour, there's a different type of anticipation that can be seen, from tourists eager to better understand promoting their online presence, to those waiting to learn what the huge red canisters are in "The Vault" room (which happen to be part of our fire suppression system). It's the anticipation that fuels the curiosity to learn more and ultimately be more successful with your initiatives.

Looking at it from another perspective, anticipation can also be instrumental in anticipating the needs of your clients, or anticipating what your competition may be doing next. Just make sure you don't let anticipation of what may go wrong keep you from ever getting started in the first place!

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Below are pictures from our most recent BannerEdutainment Tour!

tour01
Bill Stieren