Next Wednesday, April 11, I will be teaching an Edutainment Learning Series workshop on, “Website Function Analysis: How to Recognize When Your Business Needs are Outpacing the Functions of your Website.”

Your website is a business tool. If you build it right, it can be a lead generator AND a revenue generator. The workshop is about strategy. Not coding mechanics. It’s funny, I am the most technologically clueless person, and yet I invested in a tech company, BannerView.com, am its CMO charged with communicating who we are and what we offer to the public, and teach courses on subjects pertaining to websites and how to conduct business on the Internet...go figure! But what I do is about strategic thinking and positioning and has very little to do with coding and mechanics, I leave that to my partners.

As a business professional, you need to understand the real power of what a website can do for your business prospects and how to configure your site to work at maximum power. That’s what the workshop is all about. For example, if you don’t tell your viewer immediately what your business can do for them i.e., your value proposition, and if you don’t layout strategic calls to action throughout the navigation of your website so that they know what you want them to do, then your site is not properly functioning to your advantage. Together, we will work on how to develop these strategies. Furthermore, we’ll get you thinking beyond the box...you may think as a service business, for example, that your website is just a lead generator. I’ll show you how you can readily turn it into a direct revenue generator through understanding the myriad of functions available today which did not exist say, a short three years ago.

We promise in The Edutainment Learning Workshops that you will return to your office and readily start to apply what you learned in the workshop. This course will live up to that promise...So REGISTER today and get your website to start bringing you more business!