There is a lot to be said for experience. In today’s business world, I am seeing too many people with depth of professional experience being thrown over for youthful inexperience; the major rationale is that it saves a company money. Is this really a smart move?

I have 33 years of business experience. I’ll tell you my story and how my experience is both saving money and making money for BannerView.com.

Experience = Marketing on Demand and Honed Critical Thinking: I started as Chief Marketing Officer at BannerView on April 4. There was and is much work to be done. Frankly, an entire plan and marketing strategy have to be developed but simultaneously, immediate actions need to be taken on a variety of levels--from sales support to lead generation; from repositioning the company to developing portals for its messaging. All are time sensitive and have to hit the mark on the first try. There’s no margin for error and you can’t afford to make a mistake when you are in a time sensitive mode and have budgeted your resources. This is multi-tasking at its highest art form. A young MBA with two years business experience would not be prepared given my challenge.

I know because I remember myself 30 years ago working in the Marketing departments at Citibank and Marine Midland Bank in New York City. I remember that it would take a department of people weeks of time to deliver what my associate, Brian Mell and I are delivering for BannerView.com in days.

There was a great deal of cost involved for those Marketing departments, hours spent on research for developing the right campaigns, hours spent on the developing and writing the messaging for such, hours spent on sourcing the resources for execution. And along the way, there were some missed marks and missed tactics because many of us were just starting. Good thing that I learned my game at the expense of those institutions and went on and started and ran my own company for 22 years.

Experience has given me the ability to deliver sound Marketing on demand while using honed, critical thinking.

Using the voice of experience allows a company to save an enormous amount of time and money in the pursuit of making money. Investing in experience will reap returns that far exceed the perceived savings and actual loss of money when hiring the inexperienced. You get what you pay for in this world.

Good thing that I am working with a young executive team who has the maturity and wisdom of recognizing the importance of investing in voices of experience. That’s a very important reason why I am proud to be a part of BannerView.com. Many companies should take a page from our book.