A key opportunity to achieving my mission is the leveraging of national trade shows to showcase our company. A well thought out plan and strategy is critical to our success. Both have been developed and our beta test site will be the LVCC Business Expo.

The BannerView.com executive and sales team will be there in force dressed in our can’t-be-missed BannerView.com trademark “big bubble” tee shirts. We intend to infiltrate the entire show floor.

We have a coordinated booth and floor strategy. Unlike the typical trade show vendor who focuses on how great they are as a value proposition...and who stick close to their booth...we are not going that route.

Our value proposition is not about us...it’s about helping you and your business. We will be offering immediate, helpful and useful information to all whom we speak which can immediately be taken to your office and be put to work. We’ll be offering for FREE, a website evaluation consultation right there at the show. In that consultation, we can scientifically demonstrate if your current website design is losing business for you. To learn more about the particulars of the analysis, read our lead article in today’s “BV Buzz.”

A good marketer has to be a good listener. Successful marketing programs are hatched from a collaborative process...where the research and understanding of your target customer meets understanding the needs of your sales team. Our plan and strategy at this trade show are the result of that process. I can’t wait to see the bottom line result!