Knowledge is power and having access to that knowledge gives you a distinct advantage over the competition. Though these seven experts in their respective areas of expertise all offer accessible information in the way of blogs, videos or newsletters, making a conscious effort at consistently following their advice is the difference between success and failure.

From content marketing and social media to SEO and web analytics, you’ll surely gain valuable insight from their lengthy experiences in the field.

Brian Clark, @brianclark
Brian Clark is founder of CopyBlogger, a great source for advice on content marketing and copywriting. According to his bio, Brian “began publishing online in 1998. In January of 2006, Brian started a one-man blog called Copyblogger, which quickly evolved into an influential digital trade magazine for the online industry.” If you’re wondering how to write for your blog, start with this resource. You’ll find a lot of detailed tactics on everything from effective copywriting to captivating storytelling.

Heidi Cohen, @heidicohen
Author of the Actionable Marketing Guide, Heidi “provides you with marketing insights on social media, content marketing and mobile, including the ever expanding world of connected devices and the Internet of Things.” A great resource for creating a cohesive brand across multiple channels, Heidi provides advice in easy to understand and apply lists found on her blog.

Aaron Wall, @seobook
Aaron Wall is founder of SEO Book, a guide that provides help for perfecting your SEO strategy. His website, SEOBook.com “offers marketing tips, search analysis, online business tips, and general commentary on the evolution of the web from an algorithmic, publishing & business model perspective.” One of the few sites online that provides both free and paid tools for optimizing your website, SEOBook has become a staple in the SEO community.

Rand Fishkin, @randfish
Rand Fishkin is the founder of Moz (formerly SEOMoz) and author of The Beginner's Guide to Search Engine Optimization. Like SEOBook and their suite of tools, Rand has expanded from OpenSiteExplorer.com to offer a full suite of analytical tools to help your business analyze your competition online and make the most of your website’s organic search performance.

Derek Halpern, @derekhalpern
Derek Halpern founded Social Triggers, a blog, podcast and online video series dedicated to the art of online persuasion. A trailblazer in behavior analytics, Derek teaches “people how to use the findings from psychology, neuroscience, and conversion rate optimization to improve their online marketing efforts (list building, lead generation, sales conversion, and etc).” If you’re really in need of understanding why your website visitors do what they do, Social Triggers is the place to start.

Ann Handley, @AnnHandley
Ann Handley is chief content officer at MarketingProfs and co-author of Content Rules: How to Create Killer Blog Posts, Podcasts, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Beginning her career as a business journalist and editor, she went on to eventually become co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. MarketingProfs provides a wealth of information on almost any topic related to marketing in the digital age.

Neil Patel, @neilpatel
Neil Patel is a web analytics and conversion expert, and founder of Crazy Egg, KISSmetrics and QuickSprout. Dubbed a serial entrepreneur, Neil’s ventures have all provided valuable insight to business owners in need of converting website traffic into sales. As one of the originators of the heat map (a visual representation of where visitors concentration their attention on a web page), interactive performance analysis took a huge step forward with Crazy Egg. As with Moz, these resources provide valuable insight into understanding and taking advantage of online consumer behavior.

From this list, you should gain knowledge and resources applicable to building and managing a successful website for your business online.