What is considered part of 'doing SEO?'

SEO or Search Engine Optimization includes multiple tactic. These tactics can be split into two areas; onsite and offsite SEO. Onsite SEO includes making sure your website contains accessible and engaging content, optimization of all content and that the website itself is functional and mobile-ready.  

Offsite SEO includes developing a backlinking strategy, creating or claiming all local business profiles (Google local, Yellowpages, Yelp, etc.) and using social media to help drive traffic to the website.

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