BannerCampaigner Overview

BannerCampaigner helps you display and track advertisements on your website. Tracking statistics include impressions, number of click throughs, and percentage of click throughs. Statistics can be viewed for ad campaigns as well as individual ads, filterable by date. BannerCampaigner also includes advanced features to allow conversion tracking.

Core Concepts

BannerCampaigner accepts the following ad formats in any size:

  • uploaded images (jpg, png, gif)
  • uploaded Flash (swf)
  • text
  • HTML

Ad Campaigns:
All website ads are placed into ad campaigns. Ad campaigns are groups of related ads, and are used for organization as well as tracking cumulative statistics. For example, if you wish to conduct A/B testing using two unique ad designs, you can place both versions of the ad into a single campaign and easily track their cumulative impressions and click throughs, as well as their individual impressions and click throughs. For another example, if you display 3rd party ads on your website, you may wish to group multiple ads from the same company into a single campaign.

Ad Positions:
The location & display of ads are controlled via ad positions. Ad positions are groups of ads which are displayed together on the website, either simultaneously or randomly rotated, based on the ad position settings and number of ads. Ad positions can be customized to display multiple rows and columns of ads. For example, if you create an ad position with a single row & column, only a single ad will be displayed per page load. If you create an ad position with 3 rows and a single column, three ads will be displayed in a vertical column per page load.

If an ad position contains a greater number of active ads than available rows and columns, the ads will be randomly chosen on page load. For example, if you create an ad position with a single row & column and place two ads in it, a single ad will be randomly chosen and displayed per page load, roughly equal to a 50/50 distribution over time. Please note that the distribution is approximate.

Ads can be published on any shell template or content region by adding the appropriate marker from the Dynamic Content drop down, which is available in all content editing sections of BannerOS.

Displaying ads on your website generally involves 4 steps:

  1. Create a campaign for the ad if one does not exist.
  2. Place the ad into the ad campaign.
  3. Place the ad into one or more ad positions.
  4. Place a BannerCampaigner ad position marker on the page or shell template that you wish to display the ad.