Press Releases Wins a Telly Award for "Behind the Balls"

July 28, 2010 - Las Vegas - The winners for the 31st Telly Awards were recently announced and was honored with an award for their movie trailer, "Behind the Balls: Giving Commercial TV the BannerView!"

It all starts with an idea. "I'm one of the few that actually likes the extras found on DVDs," says Brian Mell, the movie trailer's producer/director, as well as's Marketing Coordinator. "When we decided on doing a commercial as part of our advertising campaign for 2010, it seemed only natural to capture footage of the behind-the-scenes lunacy. The cold weather at the time only added to the madness."

Where did the concept for the trailer originate? "Considering that it's guerilla film making at its core, I knew that I couldn't get too crazy," added Mell. "Using only a Panasonic digital camera that shot HD video and iMovie, I had to be creative in my approach. I initially thought of going more dramatic with an adventurous overtone, which you can see reflected in the beginning with a worldly and bombastic, Asian theme. After looking through more of the footage, I realized we had some comedic elements from our staff and changed direction towards an action/comedy vibe, something like Rush Hour or Ocean's 11 and its sequels."

Commenting on what's next for, Mark Cenicola, President & CEO said, "We're still committed to providing great web design services to all our clients. With the award, we've realized that we can entertain people while still educating clients on the best practices for conducting business online. With video production tools becoming less expensive and the time it takes to produce something of decent quality, we expect to leverage video and interactive media as we grow to help further drive business for our eBusiness services."

Check The Banner Blog to see an actual photo of the award.

About -- helps companies and organizations of all sizes do business on the Internet.  Through a variety of eBusiness Solutions including Web Design, eMail Marketing, Website Hosting, eCommerce and Content Management, can build, promote and maintain your online presence to Give your Website the BannerView!

Press contact:

Mark A. Cenicola
President & CEO