Many are unaware of the full extent that their email software can offer. In this article we will discuss common capabilities email software contains and what all they entail.

Templates
First and foremost, most email software systems include some form of templates to assist you in creating a consistent email marketing newsletter. These grant you access to diverse layouts so you are able to pick the format that best fits with your brand. They allow you to easily publish text and images in a professional manner.

Scheduling
The majority of email software systems allow you to schedule emails to be disbursed on a specific date and time. There are various studies out there, such as Smart Insights analysis of the Pure360 study, that discuss top performing days and times to send out email newsletters. While there are many opinions, find out which day and time works best for your audience. Every company and target audience is different.

Easy Signup
Depending on who your provider is, there is usually some way they allow you to get email signups for subscribers. Here at bannerview.com we offer a subscriber signup directly on the website pages. This allows for easy accessibility for your fans, followers, and new site visitors to keep up to date on whats happening in your company. Make sure however you broadcast your signups, it is very prominent without being overbearing or annoying to your visitors. You want clients that will be interested in your information, not ones that will be annoyed by it.

Open Rate
A lot of email software comes equipped with tracking links. These monitor your response or “open rates” in reference to the percentage of emails out of all those sent on your subscriber list that are actually opened and looked at. This is important to determine whether to include or avoid specific items when sending emails. High or low open rates can relay a lot of information. Perhaps if some headlines are more appealing using specific words, if pictures work better, if using words such as free deter people from opening the newsletter, etc.

Click Thru Rate
Analytics included in software systems often monitor the click thru rates of subscribers. This entails if readers are clicking the links and landing on the pages designated. High click through rates could point to great marketing tactics, while low click through rates could signify less appealing content.

Unsubscribe Handling
This service would offer automated bounce and unsubscribe handling. It assists in maintaining a clean and current list of subscribers. It’ll help automate the unsubscribe process if someone wants to click out of the list, as well as adding and subtracting subscribers on your end.

Newsletter Archive
This should come standard on all email software. The ability to archive newsletters overtime for quick and easy lookup later is extremely helpful when needing to replicate or recall what was sent. An additional step (also helpful with SEO) would be to include the archived newsletters on your site. This way visitors or subscribers can look back and see news or links if they missed something, as well as get a feel for what the newsletters are like.

These are some standard offerings with email newsletters software. BannerView.com includes all of these capabilities and allows you to try them free for 30 days. Check and make sure you’re taking advantage of all of these despite which system you are using.