6 Surefire Tips To Improve Twitter Engagement

Improving Twitter engagement means more interaction for your account and your business - so how can it be achieved - read on to see.

1. Use relevant hashtags
   Relevance is the key to attracting a following on Twitter. This mainly applies to how and when you use the hashtag feature. Only use a relevant hashtag to attract audiences and followers interested in the topic. If excited about the new iPhone interface, then use a hashtag related to either the iPhone or the interface, and not irrelevant things such as food. This should be a no-brainer for anyone that has been using Twitter regularly.

2. Give back in the form of retweets
   Retweet is the name of the game on Twitter, and especially for those out for a following. Take some time to go through tweets that mention your brand, name, or aligns with your mission or goals, then retweet them. The tweet doesn’t necessarily have to mention your brand directly, but instead have some relevance. Taking the time to retweet will enable other followers to do the same to your tweets, thus better performance. It’s possible to set up automatic retweets and likes to speed up this process.

3. Post thoughtful tweets
   You should always have your target audience and followers in mind whenever creating or posting a tweet. For instance, the content of the tweet should either help other people appreciate your brand, solve a problem or even inspire them. This way, the audience will appreciate by either retweeting, replying, or even liking the post. While some of the tweets may be purely promotional, save some time to tweet what your audience wants to hear. Sharing some helpful content, answers to questions and such can make your account buzz with activity.

4. Engage other users and brands
   Engaging other brands and users on Twitter can also help increase your Twitter engagement. If you wish people to talk or engage with you, you then have to do the same to them. Twitter chats, responding to other people’s tweets, and joining a conversation on the same platform could help you grow. You can start by searching for keywords or hashtags relevant to your industry, and respond whenever possible to initiate the engagement.

5. Hold contests and offer giveaways
   Online contests help bring people together. Holding a contest and offering giveaways to winners can provide an excellent way to create awareness about a new product you will be launching and much more. Who doesn’t love free stuff anyway? You will be surprised how many people will participate, and even want to become your brand ambassador. You can even create more impressions by having winners to take a photo of the prize item, then tag you in a tweet.

6. Sponsored tweets
   Sponsored tweets provide an excellent way to reach out to more target audience fast and efficiently on Twitter. Although a paid feature, sponsored tweets can help put your product, brand, or even name in front of potential customers, clients, and followers with fast results. This feature works in an almost similar way as Facebook ads.

As you can see, using Twitter successfully is more than simply sending a few tweets. Engagement is the key to longterm success and brand building. Implementing the discussed tips is a surefire way to significantly increase your Twitter presence. Tweet a link to this article and mention @BannerView and you may see a few retweets yourself!