It is never easy to boost your Internet presence. It often feels futile like trying to shout into a void trying to grow your audience. Experience and research have led to the development of various strategies of boosting your online presence. Here are 5 ways to boost your social media presence.
1. Find Your Individual Edge
If you want to have followers, it is important to prove that following you is worthwhile and that you are offering something they currently lack. Developing your individual edge is the best way to do this. What reason would somebody have to follow you? Cultivate this reason. Ensure that how you present yourself, who you engage with, and what you put out is directed by your individual facet.
Brooke Duffy, an Advertising Professor at Templeton University stated that people love seeing themselves reflected in celebrities. She said that part of being successful online is being the first one into a niche and attempting to draw attention to it.
A niche can be anything like blogging about sex like Laci Green who is a sex educator, or streaming video games like PewDiePie who is a YouTuber. Whatever your niche might be, ensure that it is readily identifiable to potential followers looking over your social media presence.
2. Engage With Interesting Topics
Talking about things that people want to hear about is the best way to get them to listen to what you have to say. Top news, trending topics, and recent events all give you the chance to bring in a new wave of followers. Talk about what other people are talking about, engaging with them and make your opinion known.
You must not forget to give people a reason for wanting to respond. Promoting healthy discussion can help your name spread and will give you a personality that helps your audience identify you and with you as an individual.
Engaging does not refer to antagonizing. Hot topics are often the source of conflict. Ensure that you understand what you are talking about before you start engaging with your audience on a given matter. If you want to get people interested, why not get some Facebook or Instagram likes from Social Shop as a form of social proof and to get people interested in your efforts on social media.?
3. Stay Active and Responsive
Inaccessibility and inactivity are the top Internet following killers. If you appear to have gone underground, even only for a short while, your hard-earned followers will start losing interest and most will unsubscribe and forget you. You will notice from the Twitter trends this year that the most active are the most talked about. Post regularly across different social media accounts. Avoid neglecting one in favor of another, which can limit your potential audience.
It is also important to engage with your followers on a more personal level. Generic messages that aren't addressed to a particular person or entity are not as engaging as direct conversation. Anybody that will engage with you can feel as if you both recognized one another as people via interaction on social media. This will keep people following and interested. Here is a good guide on how often you should post on social media.
Failing to build a social media presence on several platforms is the quickest route to limiting your audience. Even if you are building a niche geared towards a certain website, it is important to engage with other platforms you can use for promoting your content across different accounts.
Dedicated followers may follow you on different platforms, but people usually check one or two websites regularly and can easily forget all about you if you fail to actively remind them about your presence across different platforms. You can use other social media accounts for promoting content originating from a particular account, but they are still critical for engaging with followers.
5. Curate Content Carefully
People that follow you online often have expectations for what the’ll get. You need to keep this in mind when you curate content, whether shared from somebody else or original. Ensure that you share content that is interesting to other people, does not seem like clutter, is not adversarial or unwelcome, and does not contradict what people expect from you.
After curation, ensure that it is findable too. Tag people in your posts and use hashtags to ensure that as many people as possible that might be interested in your voice are able to find your content.
If you curate content thoughtfully and engage with your audience, your online presence will grow efficiently and quickly and you will find fame and success in the highly competitive world of social media.
Charlotte Lewis has worked for a variety of different businesses over the years and has taken a big interest in social media in the last 3 years. She is a content marketer and social media consultant.
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