Today in this modern digital world, it seems that there’s a new hemp or CBD brand popping up every day. While that might be true, there are CBD brands that are not very transparent with their laboratory testing while also selling products that actually don’t contain any CBD or hemp extract. Both factors may lead to confusion for consumers looking into the hemp space as well as businesses that buy hemp-related products for selling in their stores.

It is first important to know the difference between CBD oil and hemp seed oil and that both of these keywords will be used here for SEO purposes. Below are 6 CBD marketing tips from the marketing team at CBDOilIreland.ie that are aimed at helping brands succeed in this increasingly competitive hemp/CBD industry.

Hemp Products: It comes down to the products themselves before marketing campaigns even start. Hemp products are increasingly being accepted as health and wellness products, which is why it is important to ensure that ingredients in the products being marketed are of the highest quality. The ingredients should also be unique to distinguish one product from the next. It is far easier to market and attract the attention of consumers or businesses with a unique product offering.

CBD Branding: You have probably seen CBD branding that’s green and/or has a hemp leaf on it. The major players in the industry continually innovate thus dominating both the B2C and B2B landscapes and this has forced brands to have creative, consistent, digestible, and friendly branding. Besides using high-quality ingredients and the creative and design aspect to the branding, it is important to have a brand strategy, story, and messaging that genuinely resonates with the target market. It is always advisable to take proper care of the branding foundation during the brand discovery and creative direction phases of brand identity, logo design, and brand book process.

Hemp Packaging: The branding should also translate into the packaging. Until you are in touch with the packaging company, you can first create a mockup of the potential packaging for the brand book to use for early-on investor or sales efforts. Packaging design and functionality is important to both businesses and users at any point in the project’s lifecycle. Both will make purchases based on the packaging alone. If users are not happy with the functionality of the packaging and the information that’s presented on the packaging, they are likely to avoid buying it.

CBD Website Design and Development: A website is not only a key ingredient to your marketing platform since it brings your entire story, vibe, look, and feel together, but it can be used for ecommerce purposes. The website can be an easy place for wholesalers and consumers alike to purchase products. All that data can be easily tracked and used to inform future marketing strategies such as email campaigns, influencer strategies, and CRM integrations.

Influencer Strategy: It can be an excellent idea to involve influencers in your CBD marketing since they can help with brand exposure, generating sales, and growing your social media accounts.

Micro: You can start with a smaller budget as well as micro influencers. Micro influencers sometimes have more niche and loyal followers compared to macro influencers. Instead of wasting either time or money, cast your net wider and learn from tracking the work of influencers to see the demographic of macro-influencers that you would like to work with.

Macro: Working with macro influencers is always advisable if you are being as strategic as possible. Even influencers with more than 1 million followers might fail to produce an ROI. With the proper content, defined deliverables, and timeline, a macro influencer campaign can help a CBD brand generate a substantial ROI.

Writing content for SEO placement is an important part of online marketing and branding. Focusing on specific niche industries like CBD oil can be one way to separate your website from competitors. While the above tips are niche specific, these same tips and advice are applicable to many other niches.