Only recently, Instagram announced one of its biggest ever changes, allowing users to finally be able to shop products directly from the social media platform. Not only did this revolutionize how users interacted with brands, it also made the social media platform an even greater opportunity for e-commerce businesses across the globe.
No Longer Just for Picture and Video Sharing
The social media platform used to just be a place to share photographs, but now, it’s a central hub for content sharing and shopping. It’s also great for engagement where you can get followers to grow your social media presence. There’s no need to hop onto websites or other marketplaces, with more and more businesses using the feature, Instagram is fast becoming the biggest social media platform of all. With over 1 billion monthly active users, if you’re not selling on Instagram, you’re missing out on valuable opportunity especially for how to grow Instagram Story views!
Let’s delve into more about the shopping feature on Instagram Marketplace and find out why you should be doing it if you’re not doing it yet!
Why You Need to Sell Your Products on Instagram Marketplace
From shoppable posts to product wish lists and shopping stickers, your customers can enjoy an end-to-end buying journey all through your profile page, without any need to visit your website. The new features take your customer from discovering your products through to checkout. This new integration has been a game changer for Instagram and is a big revenue driver.
Just two years ago, Facebook conducted a study on shopping behavior that delivered some fascinating statistics! 54% of those taking part in the survey said that they bought something almost immediately or not long after seeing it on Instagram. Now, they don’t need to wait or move over to a website, with instant access to the shopping feature, if they see something they like, they can just shop it there and then! It’s opportunity for everyone, for Instagram, for brands and for consumers.
Anything that’s shoppable is marked with a “shoppable” icon on Instagram. That icon displays all product information and there’s a View Products area as well as a CTA (call to action) for users to move over to the brand’s shop page (also on Instagram so there’s no need to exit the social media platform). It’s a seamless experience and it means your products are right there for the user to see when they want to (and even when they don’t!). Also, remember that anything likable becomes shoppable later. If you’re the one who is after selling goods which you already detected as getting likes, you can serve it back to potential shoppers. Therefore, getting likes on Instagram becomes the thing.
Here's How to Sell Your Products through the Instagram Marketplace
Here’s what you need to do to sell your products on Instagram:
Let’s go into more detail on each:
To sell on Instagram Marketplace you need to meet certain Instagram criteria as below:
As long as you meet the above criteria for selling on Instagram Marketplace, you can move to this step. Your product catalogue is a list of all the products you want to sell on Instagram. There’s other information attached to it, your pricing information, and a descriptor for each product. Uploading your product catalogue is easy, there are two methods you can use as follows:
Manually Uploading Your Product Catalogue
First, set yourself up with a Facebook Business Manager account. Then move over to the Commerce Manager and set up your catalogue using these steps:
Using an E-commerce Platform follow these steps:
Instagram Marketplace - Tagging Products with Instagram Shoppable Posts
As soon as your account is verified, you will gain access to shoppable posts on Instagram. Now you need to add tags to your posts but don’t worry, it’s relatively straightforward to do. Follow these steps below:
Optimizing Your Posts on Instagram Marketplace
To optimize your posts, remember to incorporate shoppable tags, hashtags and keep your posts in line with your overall social media content marketing strategy. You can also use Influencer marketing to further boost your shoppable posts. However, this will cost you money unless you agree to a collaboration with an Influencer paying them in products or services. In research, 55% of fashion shoppers have bought a product after seeing an Influencer wearing it in an Instagram post.
Don’t forget to activate your shop page on your Instagram profile to make sure it’s visible everywhere on your profile. We’d suggest creating around nine shoppable posts to activate the “Shop” tab on your profile, you’ll find all of your shoppable posts kept securely under one tab which makes it very easy for your audience to shop what they want.
How Your Shoppable Posts Measure Up
Keep an eye on your performance by using analytics which are available to all Instagram users who have an Instagram business account. Through using these metrics, you’ll find out how many people viewed your product information and clicked through to your product page. From here, you can find out the products your consumers liked, what they bought and even see gaps in the market or in the buyer’s journey. Use the information you gather to set your marketing strategy for your next list of products. Don’t forget to keep experimenting with different images, shopping tags and other elements to promote your Instagram marketplace.
Final Words on Instagram Marketplace
Finally, selling on Instagram gives you yet another route to reach new users and to keep your users engaged with what your business offers. It’s another revenue stream in addition to your website, and it helps you with how to grow your Instagram followers and get real Instagram likes, so if you’re not using it yet, now’s the time to maximize on the business opportunities available with Instagram marketplace.
About the author
About the author: as well as thousands of online publications (ghost-written and under my name) She has also been published in various magazines/publications including Today's Child, My News and Ultimate Wedding.
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