You may already know the power of Instagram. Instagram offers several features for both small and large businesses. Small businesses can even use Instagram to compete with large businesses.
Instagram has been around for several years now and you will find different information on how you can use Instagram to promote your brand.
Several of this article’s tips come from SocialPlus.net, a company specializing in promoting your brand via Instagram. Learn how you can use Instagram to promote your small business and how you can take advantage of the features of this platform.
Why Use Instagram to Promote Your Business?
It’s beneficial for businesses to use Instagram. You can use Instagram to properly plan and manage your online presence. If you want to use the platform to market your business, you need a proven Instagram marketing strategy.
According to a study from Instagram, 81% of Instagram users said that they use Instagram to research services and products. If you do not use Instagram, you are more likely to miss many customers.
Here is how you can use Instagram to promote your small business:
1. Setup Your Account
It is important to setup your account. You, however, need to set up a business account. Once you finish setting up your business account, you can now go through your Instagram profile.
Instagram changes their setting and features all the time. They can even make these changes without notice. Therefore, you need to check if there are new features and the benefits in using them.
It’s also important to update the business categories, product catalogs, contact method, locations, and hours. Remember to add your links.
In addition, you need to check the elements of your profile, including your profile picture and bio. If you want to use Instagram to build your brand, ensure your profile fits your social media branding.
2. Optimize the Link in Your Bio
You can only have one link in your bio. Be creative if you want to drive traffic to your website from Instagram. You will ask your viewers to click the link in your bio.
You can link to your landing page. You can even link to the important pages of your website, including product pages and service pages.
However, if you need to share multiple links with your customers, then you can use a landing page. A landing page is also perfect if you have multiple offerings.
It is easy to create a link for your bio landing page using several online tools. For instance, you can use SproutLink of Sprout Social to set up your bio landing page.
The tool makes it easy to highlight your most important content and drive traffic to the most important pages on your website.
In addition, you can use the Instagram publishing of Sprout to optimize your content and schedule some of your content. It is crucial to set up your profile with the essential information of your business.
You can use the link in the bio to share the essential information about your business with your customers.
3. Geotag Your Posts
If you are posting from the physical location of your business, then include the name of the location in your post. If you did not add locations in your previous posts, you can edit them.
Geotagging can help your posts get more views. This is because Instagram uses the location to sort the posts. Therefore, your posts will appear on top of other posts when you post them.
With Geotagging, potential customers can easily find your Instagram account. This can help you build your brand. When people browse the recent Instagram posts, they will find your posts.
4. Use the Save Post Feature
You can use this strategy to boost the Instagram content strategy of your business. Use the save post feature on Instagram to “save” posts. You will view these posts later. Therefore, you can use this feature to create collections.
In fact, this feature can help you with research. And you can even get ideas from your collections.
Here are some of the collection ideas:
Posts of happy and unhappy customers
Ideas for future Instagram posts
Great captions you have found
Visual inspiration for your photos
What your competitors post
If you find an interesting post, you can just save it immediately. If you go through your collections, you can get several ideas from them.
5. Use Highlights to Tell Your Business Story
You can use the Stories Highlights of Instagram to share stories about your business. The stories usually last for 24 hours. You can use Highlights to extend the life of your Instagram stories.
Highlights can help you collect your Instagram stories. They can become your evergreen content. Highlights are displayed above the grid.
Here are the basics:
About – Post a couple of posts about your brand, values, and hours.
Location – If you have several locations, you can take photos of each location and talk about every location.
Customer Reviews – You can repost your customers' feed posts. You can even create a graphic to highlight your customer reviews.
FAQs – If your customer request some information, you need to share the information. It can save you time since you do not have to respond to every customer. You will just direct your customers to your FAQs Highlights.
Product or Service Features – Do a Highlight of every product or service. Even though it is impossible to fit everything into one post, it t is much better to share all the details with your potential customers.
It is more important to be creative with your Highlights. Therefore, you need to pick the best content topics. If you have already created content for your feed, you can use the same content. If you are creating a series of content, you can save the content for a Highlight.
If possible, you can share behind-the-scenes videos with your customers. You can even share what you will do for your clients. Highlights can help build your brand so be creative with your Highlights.
6. Create Guides
You can use Guides to compile your best posts into epic featured content. Guides are the same as articles.
You can use your posts, photos, and your saved posts to create your Guides. In fact, Instagram allows you to write a caption. Therefore, you can use the space to write about your business and the location of your business.
In addition, you can use your Guides to compile a list of the best locations. You can also use Guides to recommend your business and other local businesses.
Additionally, you can use the Guides to introduce your town and explore your neighborhoods. If you are not sure how to use Guides, you can save your Guides as drafts. Do not rush to publish them.
Once your Guides are ready to publish, you can now publish them.
If you aren’t yet using Instagram to promote your business, now’s the time to get started. Utilize these simple tips to help you get started and begin taking advantage of another social media avenue to grow your business.
About the author
Charlotte Lewis has worked for a variety of different businesses over the years and has taken a big interest in social media in the last 3 years. She is a content marketer and social media consultant. Charlotte Lewis has worked for a variety of different businesses over the years and has taken a big interest in social media in the last 3 years. She is a content marketer and social media consultant.
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