It does not matter if your website is beautifully rendered with a potentially stunning portfolio of imagery, without sufficient search engine optimization (SEO), it's impossible to gain exposure. Search engines such as Google, Yahoo, and Bing are highly objective when it comes to ranking websites and aspects of search engine optimization. It's vital that you are aware of the different elements to ensure you have the upper hand when creating the website. This article will point out top tips on improving search engine optimization and increasing a website's search engine ranking.
Search engine optimization, is the process whereby your website increases its online exposure through higher rankings with different search engines. The improvement in traffic conversion is gained by search engines, such as Google and Yahoo, using specific organic or algorithmic links in their search engine results. When reading this, it may seem insignificant; however, ranking is essential to a website's overall success. Evidence has shown that the higher a website's ranking in search engine results, the greater the number of visitors received from the search engine. Various methods can be used to improve ranking on search engines without having to submit to paid schemes offered by Google or Bing. The information below will point out the different methods that are, arguably, the most beneficial and significant.
1. The Page Title
A title tag is significant due to the fact that it is used by search engines to display the website in search engine results; as well as appearing at the top of the page browser. The tags are used in SEO as a method to tell the search engine spiders (the software that roams/crawls the website) and visitors what the website is about. It's recommended that the title is kept to a minimum. In fact, Google only displays 50-60 characters in the title tags making it best to keep the tag and description to the point, but still compelling. Page topics and keywords should be features.
2. The Keyword
One of the most important and potentially most well-known SEO tactics is the use of keyword placement. When placing content on a website, it is always recommended that you consider how a visitor would search for data on a specific service or product being offered. This consideration is typically the technique a person would use to identify the most beneficial keywords; however, it is important that a specific amount of keywords be added. Do not add multiple keywords that are unrelated to the site. By adding irrelevant keywords you run the risk of a site being flagged as spam with search engine spiders ignoring contact due to keyword-stuffing. Make sure your most important keyword content appears toward the top of the page.
3. The ALT Tag
All images and videos posted on the website should have a written description added either below or above it to ensure the viewer knows what the media is about and how it relates to the website. This descriptive text is known as alternative text or ALT tags. The ALT tag is beneficial as it allows search engines to locate the website using keywords in the descriptions; as well as via the keywords throughout additional website content. To increase opportunities for successful ranking, it is recommended you consider using ALT tags when imprinting videos or images.
4. The Sitemap
A sitemap is a webpage created with the primary purpose of listing the major pages on the website. Ideally, the sitemap will provide hyperlinks to the pages; however, this is not always presented for the sub-pages. Providing hyperlinks can be beneficial not only for visitors but also as an SEO tactic for search engine spiders to locate different pages quickly; therefore, finding keyword content more easily.
5. Create Quality Links
Quality links matter when it comes to ranking, in fact they are probably the biggest ranking factor and mean more than anything else. A lot of SEOs and businesses will build links through outreach, building private blog networks via expired domains and other more complex methods. These help a site rank and increase visibility.
6. Avoid Using Flash Media
A lot of small businesses used to use Flash on their websites to increase the effect of the image or video content. Search engines do not always appreciate the use of flash media. It's seen that flash sites will operate on a slower rate than those utilizing alternate platforms. By switching from flash-based content the chance of high search engine ranking is greatly increased.
7. Regularly Update Website Content
Content updating is an important factor to take into account when running a website; in fact, it's a must! By keeping the content updated you will ensure the website is relevant and provides fresh information to visitors. Websites with older content that isn't updated regularly may be viewed as dead sites and could loose high ranking positions.
8. The Mobile Website
Statistics have shown that more and more website traffic is coming from mobile devices, which is hardly surprising considering the amount of mobile-friendly websites available. By ensuring your website has a mobile-friendly interface, it's more likely that you will gain a higher ranking in search engine ratings since you are offering a more efficient user experience. The better and faster loading the user experience, the higher you will rank on Google.
Charlotte Lewis has worked for a variety of different businesses over the years and has taken a big interest in social media in the last 3 years. She is a content marketer and social media consultant.
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