What happens when your e-commerce provider shuts down the product you’re using to run your online store? That’s what about 10,000 small business owners now face as eBay announced that it would be shutting down its Magento Go and ProStores.

Creating a social media presence is easy. Filling it with engaging content… not so easy. How many of us have seen pages that are stagnant, reminding us of an old western movie with tumbleweeds rolling across empty land? Rather than go six months to a year without a post or comment, let’s look at a few ways to keep eyes on your activity.

Surveys are key to helping us figure out what we are doing right and wrong. However, many people lack the necessary knowledge when designing their surveys. Check out these 5 common mistakes when designing a survey to avoid future problems and ensure you get accurate results.

Pictures can take a written article up a notch and bring added emphasis to the story. Yet, most marketers fail to successfully add this medium to their website. Before taking this crucial step in online promotion, let’s look at a couple of critical elements needed for the imagery.

Though they may be common sense items, sometimes even the easiest things can get overlooked. Simply put, these are seven mistakes to correct or avoid altogether.

Social media analytics are used in determining your relevance and interactions on social platforms. There are many different measurements used and many different providers to choose from. Here is a list with a few options, as well as the most common measurements used in order to assess and improve your social practices.

Designing a good Call to Action (CTA) is crucial to the success of your online business. Creating an effective CTA involves having excellent writing skills, understanding your industry-specific site visitors, and some design technique.

Did you know that various layout and color combinations can dramatically affect the experience your clients have when visiting your website?