With social media being the latest and greatest way to engage with your market, it is essential to figure out what demographics your company is targeting.

Many customers at BannerView.com become ecstatic once they find out that we offer analytics on their webpages. However, that short lived excitement is soon followed by an inquisitive stare and the question, “so what does that mean?” Here I am going to explain to you what the most common website statistics mean for you and your business, and how to be responsive with those reports to improve your web traffic.

Managing your social media doesn't have to be time consuming or difficult! The following are a few of the tools to help make your life easier and run multiple platforms out of one site.

Social media has come to represent a company’s voice. In socialites’ eyes, a company’s posts represent its values, morals, beliefs, and company culture. Needless to say, this is why it is crucial you are putting the right person behind your social sites to embody your company’s mission and vision. One false move and your company branding could be put in jeopardy. This was the case in the following social mistakes. Take note, and don’t be that person!

Adapting your website to match the growing needs of mobile users is important to capture that portion of your market. There are many different options to accommodate mobile site visitors. Mobile apps, mobile optimized pages, and responsive design are three different choices; but what exactly is the difference between these options?