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Mark A. Cenicola is responsible for the company's vision, direction, and general health. As Chairman, President & CEO he must make sure that an environment is created in which everyone from customers to employees to investors are given the resources they need to prosper and benefit in their relationship with Cenicola-Helvin Enterprises, the parent company of

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Mark Cenicola strips away the hype and gives his take on technology and its use in establishing a better business online.

Hard hitting presentations that really get to the core of today's technologically advanced business economy, Mark demonstrates effective strategies for integrating the Internet into a company's operations and giving their website an expanded role in contributing to the success of their business.

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Featured Guest Blogger on the
Following Online Publications

  • Nine Questions You Should Absolutely Ask Your Future Web Developer
  • Entrepreneur: If You Want to Survive, Find Ways to Compete With Your Own Business
  • Entrepreneur: How to Pick the Right Website Management Platform for Your Small Business 
  • Business Collective: Web analytics are great, but where do you put all the data?

Speaking Experience

  • Using Blogging, Email Marketing and Twitter to Build your [Personal] Brand - National Association of Pet Sitters Annual Conference
  • Panelist: Beyond Expectations Marketing BLAST OFF 2012 - Urban Chamber of Commerce
  • Maximizing Viral Returns - Digital World Expo 2011


the banner brand

In his business book, “The Banner Brand,” Mark A. Cenicola takes you on his personal journey of how he applied the fundamentals of brand strategy and guerilla marketing as critical defenses in fighting the competitive landscape characterized by small business.

Blog Entries

Invest in Digital Currencies without the Risks

(11/27/2017) Mark A. Cenicola
digital dollars
Digital currencies (cryptocurrencies) like Bitcoin, Litecoin and Ethereum are getting a lot of attention these days. Not because they have become mainstream purchasing mechanisms, but because the price has increased significantly in recent months.

Welcome to the Digital (Currency) Economy for Website Merchants - BannerCoin ICO Announcement

(08/16/2017) Mark A. Cenicola
It’s been 20 years since the dot-com boom started and it would be obvious to assume that we are now operating in the digital economy. With physical cash still a thing and people continuing to visit many of the thousands of brick and mortar bank branches, it’s safe to say that we don’t yet live in a "fully" digital economy.

All is not Abandoned - Don’t be Alarmed by High Shopping Cart Abandonment Rates

(01/13/2017) Mark A. Cenicola
You may think that a 70% plus shopping cart abandonment rate is significantly high. The reality is that this high of an abandonment rate is actually standard across all ecommerce websites. The good news is that many customers will come back to complete a purchase at a later time so the effective rate of shopping cart abandonment is lower.