As the world of business becomes increasingly Internet-based, it makes sense that an online Chamber of Commerce is the next step in networking opportunities. For local businesses with limited service areas or brick-and-mortar shops, the local groups will remain an important part of your overall operations. However, people in your neighborhood shop and search for services online just as much as global markets do. A virtual Chamber of Commerce on the Internet provides exceptional opportunities for growth and reputation building.
This type of online networking platform has become even more essential during the Covid-19 pandemic. Most local and national Chamber of Commerce meetings completely stopped running making business owners more used to virtual options.
Now is the time to expand your efforts onto the Internet. Banner Chamber of Commerce, a new online membership based organization, offers global reach with a local focus and more opportunities than you could imagine with your neighborhood network.
Top 5 Reasons to Join a Virtual Chamber of Commerce Online
If you currently attend local meetings in your town, city, or county, you know the benefits a professional group can bring to your business. You get many of the same ones with an Internet Chamber of Commerce except they are magnified, more convenient, and more affordable in many cases. Also, they provide some things you may not have thought of before.
1 – Extensive Networking Opportunities
Local meetings may become repetitive and ineffective because the same business owners and professionals show up every time. Networking with the same people over and over again can form strong bonds. However, it does not allow for new connections and opportunities to expand.
Since an online Chamber of Commerce offers both local, national, and global membership, you will come in contact with so many more people with new ideas and offers. This strengthens the position of even the smallest local company.
2 – Expand to Online Markets
Everyone shops online these days, and people turn to the Internet to research service companies before they call for help. No matter what type of business you run, making an impact online matters for your overall success. A virtual Chamber of Commerce, by definition, focuses on web-based communication and prospects. The other owners involved may have important information or guidance to offer about how you can expand.
3 – Enjoy Cross-promotion Opportunities
From a networking and shared marketing perspective, it is also a great way to get your products or services in front of someone else's audience. Offering online coupons, banner advertising, and other benefits can happen with this virtual networking opportunity.
For example, two or more companies who sell adjacent but not the same products or virtual services can cross-promote with ease. As long as their target customer bases share an interest in both offers, it can greatly expand their reach into broader markets. They can do this by including a graphic or text ad with a link in a newsletter, sharing a coupon for the other one's products on the website, or making posts on a variety of social media platforms.
4 – Improve Your Local and Virtual Reputation
Membership in a local business group carries considerable weight when impressing people in your community that you care about the value you provide for them. Various rules exist for inclusion in most cases and other members practice oversight that pushes each company to do their best. A national Chamber of Commerce can do the same thing for people shopping nearby and for the overall online consumer population.
When it comes to e-commerce, reputation as one of the most valuable factors in your success. A virtual Chamber of Commerce membership is like getting a seal of approval that you can display readily on your website and associated platforms. It is a clear and unequivocal mark that shows your value and dedication to good business practices.
5 – Keep an Eye on the Competition
An online Chamber of Commerce offers many great things when it comes to networking, marketing, reputation building, and increasing opportunities for special offers and virtual events. One more amazing benefit is the ability to keep track of what your competitors are doing. Since a virtual Chamber of Commerce has a broader membership base than the one in your neighborhood, you will come across competitors more often. Instead of shying away from networking with them, glean information they have gathered about what works and what doesn't for their customers or clients.
The local Chamber of Commerce has long been a source of professional networking, opportunities, event scheduling, and reputation building. With current difficulties in face-to-face meet ups and the ever-increasing focus on virtual communication, it makes perfect sense to join an online Chamber of Commerce.
The comfort, convenience, and affordability of the Banner Chamber of Commerce gives you so much more than your local group could. Today, even the smallest local company needs to think big when it comes to market reach and opportunities for success. Take advantage of this new virtual opportunity to succeed.
|About the author
Mark Cenicola is the president and CEO of BannerView.com, developers of BannerOS, the software that helps companies turn their websites into powerful business tools. Mark is also the author of the book "The Banner Brand – Small Business Success Comes from a Banner Brand – Build it on a Budget." Read Mark's full biography. You can find him tweeting on Twitter and starring in videos for the company's YouTube channel.
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