4+6=10 conversions
Hey Eric, thanks for reading the article. The article you listed also makes some good points, especially #6 with the Information Gap. As I'm doing this as a series related to the Slideshare embedded, I may quote some of this article for future installments in the series.
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Conversions can be tricky..
Really detailed article... I love the breakdown. 4 categories is a great way to look at it. We broke it down a bit further into 6 psychological principles we see used here:
https://www.instapage.com/2015/03/03/6-psychological-principles-persuade-visitors-convert/
Would love your thoughts on this as well Brian!
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