Journalistic opportunities exist to promote your business in a way that successfully tells your story. Blogging also feeds your online marketing funnel.
By blogging, you bring visitors from other websites, search engines and social networks. If your content engages the targeted audience, look to earn links back to your website (called a "backlink"). This can ultimately increase your ability to sell your products & services AND help build your mailing lists.
*Requires BannerOS which is an additional $19.95/mo.